Senior Digital Analytics Consultant (Web & Customer Insights)

Emerson
Budapest, Debrecen
Workplace: HybridFull timeFunction: Data Analytics & Business IntelligenceSkills: ["Stakeholder management","Communication","Presentation","Analytical thinking","Problem-solving"]

Lead digital measurement and analytics initiatives that connect web engagement to pipeline, opportunity, and revenue outcomes. Build measurement frameworks, KPIs, dashboards, and tagging governance while improving data quality and enabling self-service insights. Use Adobe Analytics (and other analytics/BI tools) to analyze digital customer behavior, optimize funnels through experimentation and A/B testing, and deliver executive-level, data-driven recommendations across Web Strategy, Marketing, IT, and the Data Office.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Emerson
Emerson
2 days ago

Senior Digital Analytics Consultant (Web & Customer Insights)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead digital measurement and analytics initiatives that connect web engagement to pipeline, opportunity, and revenue outcomes. Build measurement frameworks, KPIs, dashboards, and tagging governance while improving data quality and enabling self-service insights. Use Adobe Analytics (and other analytics/BI tools) to analyze digital customer behavior, optimize funnels through experimentation and A/B testing, and deliver executive-level, data-driven recommendations across Web Strategy, Marketing, IT, and the Data Office.
Location: Budapest, Debrecen
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Build partnerships with stakeholders across Web Strategy, Sales, Marketing, Regional Leadership, IT, and the Data Office to define and implement measurement frameworks.
  • •Lead the development and execution of the digital measurement strategy and roadmap, including KPIs, standardized metric definitions, and success criteria.
  • •Translate business questions into analytical frameworks and measurement approaches that produce actionable insights for decision-making.
  • •Analyze digital customer behavior and evaluate end-to-end funnel performance, recommending actions to improve engagement and conversion.
  • •Design and maintain dashboards/reporting, manage tagging governance and tracking standards, integrate digital analytics with CRM/marketing data, and implement data quality controls.

Key Requirements

  • •Experience in digital analytics, digital measurement, or related analytics roles.
  • •Advanced hands-on experience with Adobe Analytics.
  • •Experience analyzing B2B marketing performance and digital customer journeys, including connecting engagement metrics to business outcomes.
  • •Proficiency with business intelligence and visualization tools such as Power BI and Salesforce CRM Analytics.
  • •Strong understanding of web analytics (tagging, cookies, data layers, consent management, and tag management platforms) and experience identifying/resolving data quality issues.
Skills:Stakeholder managementCommunicationPresentationAnalytical thinkingProblem-solving
Tech Stack:Adobe AnalyticsPower BISalesforce CRM AnalyticsAdobe Customer Journey Analytics (CJA)Adobe Experience Platform (AEP)SQLSnowflakeDatabricksMicrosoft AzureA/B testingExperimentationAI

Company Brief

Emerson
Global technology and engineering company providing automation solutions, commercial and residential products, and services across industrial, commercial, and consumer markets to improve operational performance and efficiency.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: St. Louis, United States
Founded: 1890
WebsiteLinkedIn