Senior Product Manager - Pro Onboarding

Kraken
London, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria
Workplace: RemoteFull timeFunction: Product ManagementSkills: ["Product sense","User experience","Data analysis","Communication","Customer-first"]

Own the end-to-end onboarding experience for Kraken Pro globally, from first landing through a customer’s first trade. Continuously measure and improve the onboarding funnel, using onboarding data to pinpoint friction and high-leverage opportunities. Partner with Design, Data, Engineering, and Marketing to ship improvements, and use AI to surface drop-off risk and personalize onboarding paths and messaging.

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FursaFursa
Kraken
Kraken
16 hours ago

Senior Product Manager - Pro Onboarding

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own the end-to-end onboarding experience for Kraken Pro globally, from first landing through a customer’s first trade. Continuously measure and improve the onboarding funnel, using onboarding data to pinpoint friction and high-leverage opportunities. Partner with Design, Data, Engineering, and Marketing to ship improvements, and use AI to surface drop-off risk and personalize onboarding paths and messaging.
Location: London, Brazil, United Arab Emirates, Ireland, Peru, Sweden, Colombia, Argentina, Romania, Cyprus, Switzerland, Portugal, Lithuania, South Africa, Czech Republic, Canada, Hungary, Mexico, Chile, Poland, Spain, Bulgaria
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the onboarding experience for Kraken Pro globally, end to end from first landing through a client’s first trade.
  • •Continuously assess the funnel to identify what’s working, what’s not, and drive continuous UX improvement.
  • •Understand the Pro customer and use that insight to shape onboarding messaging and guidance during first days.
  • •Use onboarding data to pinpoint friction points, identify drop-off moments, and find highest-leverage opportunities.
  • •Partner with Design, Data, Engineering, and Marketing to turn insight into shipped improvements, using AI to predict drop-off and personalize onboarding.

Key Requirements

  • •4+ years of product management experience, with a strong track record in onboarding, activation, or growth-oriented UX work.
  • •Strong product sense for user experience, able to spot friction, simplify complex flows, and design for trust and excitement.
  • •Data fluency: define success metrics, analyze funnels, and turn data into prioritized action.
  • •Excellent written and verbal communication to align stakeholders with clear narratives and numbers.
  • •Fluent working with AI tools day to day, using them to analyze data, personalize experiences, and speed up product work.
Experience:OnboardingActivationGrowth UXCryptoTrading
Skills:Product senseUser experienceData analysisCommunicationCustomer-first
Tech Stack:AI

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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