Manager GTM Teamwear Multisport (m/f/d) Central Europe (Herzogenaurach, BY, DE)

Adidas
Germany
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 4+ yearsEducation: bachelorsSkills: ["Organizational talent","Presentation skills","Consumer focus","Team player","Inclusive mindset"]

Drive and ensure business success for a dedicated product division by executing a robust local category GTM plan. Own the GTM proposition across product, distribution, communication, activation, sports marketing, and omnichannel/key-city perspective. Act as category expert and key contact for Sales and cross-functional marketing, support sample order execution, and collaborate with category/master groups to review and steer the zone GTM process using market data and KPIs like net sales, margin, sell-out, and market share.

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Adidas
Adidas
6 hours ago

Manager GTM Teamwear Multisport (m/f/d) Central Europe (Herzogenaurach, BY, DE)

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Job Summary

Drive and ensure business success for a dedicated product division by executing a robust local category GTM plan. Own the GTM proposition across product, distribution, communication, activation, sports marketing, and omnichannel/key-city perspective. Act as category expert and key contact for Sales and cross-functional marketing, support sample order execution, and collaborate with category/master groups to review and steer the zone GTM process using market data and KPIs like net sales, margin, sell-out, and market share.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Deliver a complete GTM proposition and local category marketing plan aligned to strategic objectives for the product division.
  • •Own GTM plan components including product, distribution, communication, activation tools, sports marketing, omnichannel, and key city perspective.
  • •Serve as product division expert within the category and key contact for Sales and cross-functional marketing teams.
  • •Support category plans and drive handover to Sales during Sales & Marketing meetings (SMM).
  • •Ensure efficient execution of the sample order process and steer distribution/segmentation strategies using market data and KPIs.

Key Requirements

  • •University degree in business administration (ideally marketing and sales) or equivalent professional experience.
  • •4+ years’ experience in merchandising, cross-functional marketing and/or sales.
  • •Fluency in English (written and spoken).
  • •Advanced Excel and PowerPoint skills; basic Outlook and Word skills.
  • •People connector with an inclusive mindset and ability to live DEI standards.
Experience:4+ years
Education:Bachelor's
Skills:Organizational talentPresentation skillsConsumer focusTeam playerInclusive mindset
Languages:English
Tech Stack:OutlookWordExcelPowerPoint

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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