Sr. Manager, Performance Media

AutoNation
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Analytical thinking","Strategic thinking","Data-driven mindset","Communication","Cross-functional collaboration"]

Lead enterprise lower-funnel performance media strategy to drive leads, vehicle sales, and inventory movement across AutoNation brands and dealership locations. Own channel investment decisions across Paid Search, Performance Max, Meta, VLA, inventory-based ads, retargeting, and lead generation. Establish KPIs, attribution/measurement approaches (MMM, MTA, incrementality), and testing roadmaps, while partnering with CRM, Analytics, and Media Operations to improve ROI and downstream results.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
AutoNation
AutoNation
1 month ago

Sr. Manager, Performance Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live

Job Summary

Lead enterprise lower-funnel performance media strategy to drive leads, vehicle sales, and inventory movement across AutoNation brands and dealership locations. Own channel investment decisions across Paid Search, Performance Max, Meta, VLA, inventory-based ads, retargeting, and lead generation. Establish KPIs, attribution/measurement approaches (MMM, MTA, incrementality), and testing roadmaps, while partnering with CRM, Analytics, and Media Operations to improve ROI and downstream results.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead enterprise lower-funnel media strategy across AutoNation brands and business lines.
  • •Develop annual, quarterly, and campaign-level performance marketing plans aligned to business objectives.
  • •Manage investment allocation across Paid Search, Paid Social, inventory-based media, retargeting, and emerging performance channels.
  • •Establish KPIs and success metrics, partnering on attribution, MMM, MTA, conversion measurement, incrementality testing, and business outcome reporting.
  • •Serve as strategic lead for agency and performance media partner relationships and evaluate platform opportunities, beta programs, and emerging technologies.

Pay and Benefits

Perks:401k MatchingHealth InsuranceDentalVisionMaternity BenefitsVehicle Discounts

Key Requirements

  • •Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • •8+ years of experience in performance marketing, paid media, digital marketing, or advertising (agency experience preferred).
  • •Deep experience managing performance-focused channels including Paid Search, Performance Max, Paid Social, retargeting, Vehicle Listing Ads (VLA), and lead generation.
  • •Strong understanding of attribution, conversion measurement, audience activation, bidding strategies, and optimization methodologies.
  • •Proven ability to manage large media investments and develop data-driven investment recommendations (attribution frameworks, MMM, MTA, incrementality testing preferred).
Experience:8+ yearsPerformance marketingPaid mediaDigital marketingAdvertisingAutomotiveRetailMulti-location marketingAgency experience
Education:Bachelor's in Marketing, Advertising, Communications, Business (or related field)
Skills:Analytical thinkingStrategic thinkingData-driven mindsetCommunicationCross-functional collaboration
Tech Stack:Paid SearchPerformance MaxMetaVehicle Listing Ads (VLA)Inventory AdsRetargetingLead generationCRMAnalyticsAttributionMMMMTAConversion measurementIncrementality testingLanding pagesBidding strategiesTesting roadmapsPerformance mediaAudience activation

Company Brief

AutoNation
AutoNation is a leading automotive retailer in the United States, operating a network of new and used vehicle dealerships, service centers, and parts operations while offering financing, insurance, and vehicle remarketing services.
Industry: Retail (Offline)
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Fort Lauderdale, United States
Founded: 1996
WebsiteLinkedIn