AutoNation

5 days ago

Sr. Manager, Performance Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Lead enterprise lower-funnel performance media strategy to drive leads, vehicle sales, and inventory movement across AutoNation brands and dealership locations. Own channel investment decisions across Paid Search, Performance Max, Meta, VLA, inventory-based ads, retargeting, and lead generation. Establish KPIs, attribution/measurement approaches (MMM, MTA, incrementality), and testing roadmaps, while partnering with CRM, Analytics, and Media Operations to improve ROI and downstream results.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead enterprise lower-funnel media strategy across AutoNation brands and business lines.
•Develop annual, quarterly, and campaign-level performance marketing plans aligned to business objectives.
•Manage investment allocation across Paid Search, Paid Social, inventory-based media, retargeting, and emerging performance channels.
•Establish KPIs and success metrics, partnering on attribution, MMM, MTA, conversion measurement, incrementality testing, and business outcome reporting.
•Serve as strategic lead for agency and performance media partner relationships and evaluate platform opportunities, beta programs, and emerging technologies.

Pay and Benefits

Perks:401k MatchingHealth InsuranceDentalVisionMaternity BenefitsVehicle Discounts

Key Requirements

•Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
•8+ years of experience in performance marketing, paid media, digital marketing, or advertising (agency experience preferred).
•Deep experience managing performance-focused channels including Paid Search, Performance Max, Paid Social, retargeting, Vehicle Listing Ads (VLA), and lead generation.
•Strong understanding of attribution, conversion measurement, audience activation, bidding strategies, and optimization methodologies.
•Proven ability to manage large media investments and develop data-driven investment recommendations (attribution frameworks, MMM, MTA, incrementality testing preferred).

Experience:8+ yearsPerformance marketingPaid mediaDigital marketingAdvertisingAutomotiveRetailMulti-location marketingAgency experience

Education:Bachelor's in Marketing, Advertising, Communications, Business (or related field)

Skills:Analytical thinkingStrategic thinkingData-driven mindsetCommunicationCross-functional collaboration

Tech Stack:Paid SearchPerformance MaxMetaVehicle Listing Ads (VLA)Inventory AdsRetargetingLead generationCRMAnalyticsAttributionMMMMTAConversion measurementIncrementality testingLanding pagesBidding strategiesTesting roadmapsPerformance mediaAudience activation

Company Brief

AutoNation

AutoNation is a leading automotive retailer in the United States, operating a network of new and used vehicle dealerships, service centers, and parts operations while offering financing, insurance, and vehicle remarketing services.

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn

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AutoNation

5 days ago

Sr. Manager, Performance Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead enterprise lower-funnel media strategy across AutoNation brands and business lines.
•Develop annual, quarterly, and campaign-level performance marketing plans aligned to business objectives.
•Manage investment allocation across Paid Search, Paid Social, inventory-based media, retargeting, and emerging performance channels.
•Establish KPIs and success metrics, partnering on attribution, MMM, MTA, conversion measurement, incrementality testing, and business outcome reporting.
•Serve as strategic lead for agency and performance media partner relationships and evaluate platform opportunities, beta programs, and emerging technologies.

Pay and Benefits

Perks:401k MatchingHealth InsuranceDentalVisionMaternity BenefitsVehicle Discounts

Key Requirements

•Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
•8+ years of experience in performance marketing, paid media, digital marketing, or advertising (agency experience preferred).
•Deep experience managing performance-focused channels including Paid Search, Performance Max, Paid Social, retargeting, Vehicle Listing Ads (VLA), and lead generation.
•Strong understanding of attribution, conversion measurement, audience activation, bidding strategies, and optimization methodologies.
•Proven ability to manage large media investments and develop data-driven investment recommendations (attribution frameworks, MMM, MTA, incrementality testing preferred).

Experience:8+ yearsPerformance marketingPaid mediaDigital marketingAdvertisingAutomotiveRetailMulti-location marketingAgency experience

Education:Bachelor's in Marketing, Advertising, Communications, Business (or related field)

Skills:Analytical thinkingStrategic thinkingData-driven mindsetCommunicationCross-functional collaboration

Company Brief

AutoNation

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn