2 days ago

Marketing Specialists, Participant Engagement Program Support

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Lead participant engagement marketing from planning through execution, managing recurring and ad hoc communications such as a monthly participant newsletter. Own end-to-end campaign planning, creative development, compliance review, and launch readiness, while overseeing participant data quality. Partner with marketing, analytics, and sales to support lead generation and performance measurement, using engagement data and audience insights to optimize messaging, targeting, and personalized digital journeys.

Location: Columbus

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Manage development and launch of a monthly participant newsletter, including the content calendar and creative execution from brief through delivery.
•Lead end-to-end execution of the participant engagement program, including campaign planning, creative development, compliance review, launch readiness, and timeline management.
•Oversee participant data processes by ensuring data quality, resolving issues, and defining requirements for accurate and timely campaign execution.
•Partner with marketing, analytics, and sales to support lead generation, lead scoring, reporting, and engagement/performance measurement.
•Use engagement data and audience insights to inform messaging, targeting, content strategy, testing, and ongoing campaign optimization.

Pay and Benefits

Salary: USD 79,500 - 119,500 annually

Perks:Health InsuranceDentalVisionLife InsurancePaid Leave

Key Requirements

•Experience leading multi-channel marketing or participant engagement programs from strategy through execution.
•Strong project management skills to manage timelines, stakeholders, approvals, and launch readiness for recurring and ad hoc communications.
•Ability to develop content strategies and participant-facing experiences that improve engagement and relevance.
•Comfort working with participant data, including defining requirements, ensuring data quality, and resolving issues that impact campaign execution.
•Analytical mindset using engagement data and audience insights to guide messaging, targeting, optimization, and performance measurement.

Experience:5+ yearsMarketingFinancial services

Education:Bachelor's in marketing, business administration or related field

Skills:Project managementCross-functional collaborationData-driven decision-makingCommunicationOrganization

Certifications:FINRA Series 6CPCUCLUChFCFLMI

Company Brief

Nationwide

Nationwide is a mutual insurance and financial services company offering auto, home, life insurance, retirement planning, investments, and banking products for individuals and businesses across the United States.

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Columbus, United States

Founded: 1926

Glassdoor: 3.6

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Nationwide

2 days ago

Marketing Specialists, Participant Engagement Program Support

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Columbus

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Manage development and launch of a monthly participant newsletter, including the content calendar and creative execution from brief through delivery.
•Lead end-to-end execution of the participant engagement program, including campaign planning, creative development, compliance review, launch readiness, and timeline management.
•Oversee participant data processes by ensuring data quality, resolving issues, and defining requirements for accurate and timely campaign execution.
•Partner with marketing, analytics, and sales to support lead generation, lead scoring, reporting, and engagement/performance measurement.
•Use engagement data and audience insights to inform messaging, targeting, content strategy, testing, and ongoing campaign optimization.

Pay and Benefits

Salary: USD 79,500 - 119,500 annually

Perks:Health InsuranceDentalVisionLife InsurancePaid Leave

Key Requirements

•Experience leading multi-channel marketing or participant engagement programs from strategy through execution.
•Strong project management skills to manage timelines, stakeholders, approvals, and launch readiness for recurring and ad hoc communications.
•Ability to develop content strategies and participant-facing experiences that improve engagement and relevance.
•Comfort working with participant data, including defining requirements, ensuring data quality, and resolving issues that impact campaign execution.
•Analytical mindset using engagement data and audience insights to guide messaging, targeting, optimization, and performance measurement.

Experience:5+ yearsMarketingFinancial services

Education:Bachelor's in marketing, business administration or related field

Skills:Project managementCross-functional collaborationData-driven decision-makingCommunicationOrganization

Certifications:FINRA Series 6CPCUCLUChFCFLMI

Company Brief

Nationwide

Industry: Insurance

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Columbus, United States

Founded: 1926

Glassdoor: 3.6

Website LinkedIn