Global Director of Brand & Communications (Austin/US Remote)

LumApps
Austin
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 8+ yearsSkills: ["Leadership","Cross-cultural communication","Storytelling","Executive communication","Reputation management"]

Lead LumApps’ global brand and communications strategy, defining international positioning, visual/verbal identity, and PR/media plans. Own global brand governance and creative guidelines while ensuring localized relevance across North America, Europe, and APAC. Drive analyst relations with firms like Gartner and Forrester, manage corporate/crisis communications, and craft executive thought leadership. Manage a distributed network of brand strategists, writers, PR agencies, and creative partners worldwide.

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LumApps
LumApps
1 day ago

Global Director of Brand & Communications (Austin/US Remote)

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Job Summary

Lead LumApps’ global brand and communications strategy, defining international positioning, visual/verbal identity, and PR/media plans. Own global brand governance and creative guidelines while ensuring localized relevance across North America, Europe, and APAC. Drive analyst relations with firms like Gartner and Forrester, manage corporate/crisis communications, and craft executive thought leadership. Manage a distributed network of brand strategists, writers, PR agencies, and creative partners worldwide.
Location: Austin
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Design and execute multi-channel global campaigns to boost brand recall, organic search visibility, and top-of-funnel consideration for enterprise buyers worldwide.
  • •Own and evolve LumApps’ global brand identity, value propositions, and platform narrative, including global design system, tone of voice, and brand guidelines governance.
  • •Lead global PR strategy by driving earned media across key tech hubs and managing localized PR agencies in North America, EMEA, and APAC to maximize share of voice.
  • •Partner with Product Marketing and executive leadership to engage major global analyst firms (e.g., Gartner, Forrester, IDC) and secure top-tier positioning in market reports.
  • •Direct corporate, financial, product, partnership, and international crisis communications; craft executive keynotes/op-eds/talking points and manage global agency networks and communications budgets.

Pay and Benefits

Perks:Paid LeaveHealth Insurance401kParental Leave

Key Requirements

  • •8+ years leading brand strategy and corporate communications in B2B SaaS, enterprise software, or top-tier global agencies, supporting global go-to-market strategies.
  • •Proven success scaling brand awareness across international markets, including North America and Europe, and expansion markets such as APAC.
  • •Strong background in global media relations, analyst relations (Gartner Magic Quadrants, Forrester Waves), executive communications, and reputation management.
  • •4+ years managing distributed international teams across time zones and global agency rosters.
  • •Flawless written and executive-level editorial skills to craft high-concept narratives for diverse enterprise audiences.
Experience:8+ yearsB2B SaaSEnterprise software
Skills:LeadershipCross-cultural communicationStorytellingExecutive communicationReputation management
Tech Stack:GoogleMicrosoft

Company Brief

LumApps
Provides a mobile-first employee communication and engagement platform connecting deskless and frontline workers with company news, shift management, workflows, and collaboration tools to improve internal communication and operational efficiency.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Zurich, Switzerland
Founded: 2012
Website