Marketing Data Analyst & Insights Specialist, BMP Segment

Avantor
Pune, Coimbatore
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceEducation: bachelorsSkills: ["Communication","Presentation","Organizational skills","Problem-solving","Independent work","Teamwork","Analytical thinking","Critical thinking","Stakeholder enablement","Desire to learn"]

Deliver data-driven insights for the BMP segment by translating marketing strategy and funnel objectives into reporting, dashboards, and measurable KPIs. Partner with marketing stakeholders to define measurement needs, build and maintain Power BI dashboards, and analyze performance across CRM, marketing automation, web, social, and advertising channels. Use analytics to identify trends and optimization opportunities, support A/B testing and segmentation, and communicate actionable insights to both technical and non-technical audiences.

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Avantor
Avantor
1 day ago

Marketing Data Analyst & Insights Specialist, BMP Segment

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Last checked: 16 hours agoStatus: Live

Job Summary

Deliver data-driven insights for the BMP segment by translating marketing strategy and funnel objectives into reporting, dashboards, and measurable KPIs. Partner with marketing stakeholders to define measurement needs, build and maintain Power BI dashboards, and analyze performance across CRM, marketing automation, web, social, and advertising channels. Use analytics to identify trends and optimization opportunities, support A/B testing and segmentation, and communicate actionable insights to both technical and non-technical audiences.
Location: Pune, Coimbatore
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Deliver marketing performance insights for the BMP segment by translating marketing strategy and funnel objectives into reporting and analytics capabilities.
  • •Partner with marketing stakeholders to define reporting and measurement needs and translate business requirements into dashboards, KPIs, and insights.
  • •Analyze data from CRM, marketing automation, web, social, and advertising platforms to provide recommendations on marketing effectiveness, engagement, and ROI.
  • •Support testing and optimization initiatives, including A/B testing and audience segmentation.
  • •Build scalable reporting frameworks and measurement standards, and communicate insights clearly to technical and non-technical audiences.

Key Requirements

  • •Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, or Economics.
  • •Experience in marketing analytics, attribution modeling, funnel analysis, and campaign performance measurement.
  • •Experience using Microsoft Excel, Google Analytics 4 (GA4), and Power BI.
  • •Experience using marketing analytics tools and techniques across web analytics, social media analytics, marketing automation, and CRM tools.
  • •Proven ability to interpret data and develop actionable insights; strong communication and organizational/problem-solving skills.
Experience:Life sciencesHealthcareB2B
Education:Bachelor's in quantitative field (Mathematics, Statistics, Computer Science, or Economics)
Skills:CommunicationPresentationOrganizational skillsProblem-solvingIndependent workTeamworkAnalytical thinkingCritical thinkingStakeholder enablementDesire to learn
Tech Stack:Power BIMicrosoft ExcelGoogle Analytics 4 (GA4)CRMMarketing automationWeb analyticsSocial media analyticsAdvertising platformsA/B testing

Company Brief

Avantor
Provides mission-critical products and services to support life sciences, advanced technologies, and applied materials customers worldwide, including lab supplies, chemical reagents, equipment, and supply chain solutions.
Industry: Wholesale & Distribution
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Radnor, United States
WebsiteLinkedIn