Channel Marketing Manager, Canal Moderno

Stanley Black & Decker
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Liderazgo","Análisis","Trabajo con datos","Ejecución","Trabajo interfuncional"]

Lead the development and execution of modern channel commercial strategies with a 100% results-driven approach. Partner across marketing and sales to ensure accurate alignment at point of sale, using sell-out, coverage, share, pricing, and promotion data to accelerate sell-out and grow participation. Build dashboards and executive insights, gather field feedback, and co-create quarterly channel plans (activations, launches, promotions, merchandising) while coordinating internal and external resources to measure ROI.

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Stanley Black & Decker
Stanley Black & Decker
1 day ago

Channel Marketing Manager, Canal Moderno

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead the development and execution of modern channel commercial strategies with a 100% results-driven approach. Partner across marketing and sales to ensure accurate alignment at point of sale, using sell-out, coverage, share, pricing, and promotion data to accelerate sell-out and grow participation. Build dashboards and executive insights, gather field feedback, and co-create quarterly channel plans (activations, launches, promotions, merchandising) while coordinating internal and external resources to measure ROI.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Liderar el desarrollo e implementación de estrategias comerciales y de ejecución del canal moderno orientadas a resultados.
  • •Asegurar la articulación entre marketing, ventas y ejecución en punto de venta para acelerar sell-out, ganar participación y garantizar ejecución impecable.
  • •Analizar datos de sell-out, cobertura, share, precios y promociones para identificar oportunidades y proponer ajustes basados en datos.
  • •Desarrollar dashboards y presentar análisis ejecutivos con recomendaciones, recopilando información y feedback del campo.
  • •Construir, junto con marketing y ventas, planes trimestrales de canal (activaciones, lanzamientos, promociones y exhibiciones) y coordinar recursos internos y externos para medir ROI.

Key Requirements

  • •Experiencia previa en trade marketing o ventas, deseable en el sector ferretero o automotriz.
  • •Conocimiento sólido de marketing, promoción de ventas y técnicas de trade marketing.
  • •Capacidad para desarrollar e implementar planes estratégicos a corto y mediano plazo, con seguimiento y análisis de resultados.
  • •Experiencia realizando briefs para agencias de materiales promocionales, publicidad y activaciones.
  • •Manejo de presupuesto e inventarios, así como de bases de datos.
Skills:LiderazgoAnálisisTrabajo con datosEjecuciónTrabajo interfuncional
Tech Stack:DashboardsBases de datos

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website