Event & Field Marketing Lead

Tandem
New York
Workplace: OnsiteFull timeUSD 180,000 - 250,000 annuallyFunction: Marketing & GrowthExperience: 5-10 yearsSkills: ["Autonomy","Rigor","Resourcefulness","Direct communication","Ownership"]

Own the field marketing function end-to-end by setting event strategy, executing conferences and provider-facing programs, and using ROI analytics to guide investment decisions. Build field marketing playbooks, manage event budgets and pipeline attribution, and maximize impact through targeted outreach and follow-through. Partner closely with sales leadership to influence GTM strategy and develop scalable relationships across healthcare industry organizations to accelerate provider network growth.

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FursaFursa
Tandem
Tandem
3 months ago

Event & Field Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own the field marketing function end-to-end by setting event strategy, executing conferences and provider-facing programs, and using ROI analytics to guide investment decisions. Build field marketing playbooks, manage event budgets and pipeline attribution, and maximize impact through targeted outreach and follow-through. Partner closely with sales leadership to influence GTM strategy and develop scalable relationships across healthcare industry organizations to accelerate provider network growth.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the field marketing function end-to-end, including strategy, execution, and ROI analytics.
  • •Set the right level of presence for conferences, speaking, executive dinners, hosted programs, sponsorships, and other initiatives.
  • •Maximize event and program impact through planning, targeted outreach, strong execution, and follow-through.
  • •Build and scale the field marketing playbook (processes, systems, best practices).
  • •Own event budgets, performance measurement, and pipeline attribution frameworks.

Pay and Benefits

Salary: USD 180,000 - 250,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceVisionDentalPaid LeaveParental Leave401k

Key Requirements

  • •5–10 years in field marketing, event marketing, or conference-driven demand generation.
  • •Experience owning pipeline metrics (e.g., SQLs, CAC, cost-per-demo) and defending performance in reviews.
  • •Track record working alongside sales leadership and influencing GTM strategy.
  • •Ability to move quickly, find shortcuts, and deliver on aggressive goals.
  • •Strong teammate NPS and familiarity with healthcare/physician audiences (bonus).
Experience:5-10 years
Skills:AutonomyRigorResourcefulnessDirect communicationOwnership
Tech Stack:SQL

Company Brief

Tandem
Builds a virtual office platform that helps remote teams connect, collaborate, and communicate in real time with presence, audio rooms, and workspace tools designed to recreate an in-person office experience online.
Industry: Enterprise Software
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