Head of Marketing - Growly

SKELAR
Ukraine
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Ownership","Bias for action","Growth mindset"]

Own and scale marketing for the Growly portfolio product by building the quarterly marketing strategy, driving growth goals, and serving on the product Management Board. Lead and coordinate the marketing team with close alignment to creative partners, manage people leadership (mentoring, hiring, PDP, and offboarding), and collaborate with the Head of AI to automate marketing processes. Oversee channel execution across web funnels and apps using Google Ads and Meta Ads budgets over $100k/month.

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FursaFursa
SKELAR
SKELAR
3 days ago

Head of Marketing - Growly

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own and scale marketing for the Growly portfolio product by building the quarterly marketing strategy, driving growth goals, and serving on the product Management Board. Lead and coordinate the marketing team with close alignment to creative partners, manage people leadership (mentoring, hiring, PDP, and offboarding), and collaborate with the Head of AI to automate marketing processes. Oversee channel execution across web funnels and apps using Google Ads and Meta Ads budgets over $100k/month.
Location: Ukraine
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Participate in the Management Board of the Growly product.
  • •Build the quarterly marketing strategy and execute scaling goals.
  • •Communicate with advertising partners and coordinate marketing execution.
  • •Lead and manage the marketing team, including people-management activities.
  • •Synchronize with the creative team and collaborate with the Head of AI on automating marketing processes.

Pay and Benefits

Perks:Health InsuranceLearning BudgetMeal AllowancePaid LeaveGym MembershipParental LeaveDentalVision

Key Requirements

  • •Experience analyzing competitors and using Spy tools such as Similarweb, BigSpy, and AppMagic.
  • •Hands-on setup of advertising from scratch in Google Ads and Meta Ads, reaching budgets over $100k/month.
  • •Strong understanding of marketing metrics including CAC, CPC, LTV, ROI, and CR.
  • •Experience working with both web funnels and apps.
  • •People-management experience (mentoring, hiring, building PDP, and offboarding).
Experience:EdTechMental healthPetcareFashionTech
Skills:LeadershipOwnershipBias for actionGrowth mindset
Tech Stack:SimilarwebBigSpyAppMagicGoogle AdsMeta AdsClaude

Company Brief

SKELAR
Skelar develops cloud-native software solutions and developer tools, focusing on bespoke SaaS products and technical consultancy to help organizations build and deploy scalable applications and integrations.
Industry: Developer Tools
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