Demand Generation Lead, Growth

Linear
United States, EU
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Design sense","Creative direction","Measurement","Capital discipline","AI automation"]

Own how future customers discover and experience Linear by building awareness and pipeline across web, search, and paid media. Lead end-to-end paid media and ABM campaigns for enterprise accounts in partnership with sales and event marketing, define success metrics, and establish measurement and pipeline reporting. Use AI and automation tools to scale execution as the first demand generation hire within a small, high-impact marketing team.

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Linear
Linear
3 days ago

Demand Generation Lead, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own how future customers discover and experience Linear by building awareness and pipeline across web, search, and paid media. Lead end-to-end paid media and ABM campaigns for enterprise accounts in partnership with sales and event marketing, define success metrics, and establish measurement and pipeline reporting. Use AI and automation tools to scale execution as the first demand generation hire within a small, high-impact marketing team.
Location: United States, EU
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Work with the in-house design team on web pages and ad creative for first customer impressions.
  • •Own paid media end to end: channel strategy, budget, and creative, including ABM campaigns with sales and event marketing.
  • •Own search, including classic search and AI-driven answers about which tools to use.
  • •Define how success is measured for this demand generation motion.
  • •Use AI and automation tools actively to move faster and do more.
Travel: Low travel

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityMeal StipendCo-working DeskHealth InsurancePaid LeaveParental LeaveRemote Work

Key Requirements

  • •5+ years in growth or demand generation at a B2B SaaS company, with hands-on experience across web, paid media, and ABM, generating pipeline for an enterprise sales team.
  • •Hands-on paid media experience, including ABM and account-based campaigns for enterprise accounts.
  • •Genuine design sense to direct creative and identify when something feels off.
  • •Strong instincts around Linear’s core audience (product and engineering teams) and ability to speak their language.
  • •Deep fluency with AI tooling and comfort using AI/automation to drive work faster; fluent in measurement and attribution instincts.
Experience:5+ yearsB2B SaaSGrowthDemand generationABMEnterprise sales
Skills:Design senseCreative directionMeasurementCapital disciplineAI automation

Company Brief

Linear
Linear builds a fast, elegant issue-tracking and product-management platform for software teams, focusing on speed, developer workflows, and AI-assisted tooling to help teams plan, triage, and ship product work more efficiently.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2019
WebsiteLinkedInGlassdoor