Visa

23 hours ago

Director, Media Marketing Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead regional omni-channel media strategy and performance across Latin America & Caribbean, overseeing technology, governance, agency relationships, budget, and end-to-end campaign execution. Own media planning, measurement, and ongoing optimization using first-party data, cookie-less measurement, data clean rooms, and AI-driven media planning. Manage and mentor a team of media managers, partner with analytics and cross-functional teams, and ensure privacy compliance and strong ROI.

Location: Miami

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead regional performance and omni-channel media strategy across LAC for digital and offline media, including governance, processes, negotiation, and billing.
•Own the regional media technology roadmap and stack, setting standards and governance across markets.
•Oversee planning and execution of integrated media plans across LAC markets, optimizing ROI, assets, and vendors.
•Partner with analytics to deploy attribution models, track media metrics, evaluate performance, and continuously optimize media efficiency and integrity.
•Develop and own first-party data strategy while serving as guardian of data privacy guidelines and compliance.

Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 242,800 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•10+ years of work experience with a Bachelor’s Degree, or 8+ years with an Advanced Degree (Masters/MBA/JD/MD), or 3+ years with a PhD.
•12+ years of omni-channel media experience with progressive leadership responsibility.
•Proven experience leading and developing high-performing media teams.
•Deep expertise across campaign ecosystem: strategic planning, media sufficiency, channel mix, negotiation, and execution across TV (OTV), cable, OOH, programmatic (DSPs, PMPs), paid social, paid search, and SEO.
•Strong command of media technology and measurement: DSP, DMP/CDP, ad serving, verification, brand safety, DCO, first-party data strategy, cookie-less measurement, and privacy-first attribution.

Experience:10+ yearsPaymentsBankingCredit cardOmni-channel media

Education:Bachelor's

Skills:LeadershipMentorshipCommunicationInfluenceTest-and-learn

Tech Stack:AIDSPDMPCDPFirst-party dataCookie-less measurementData clean roomsDCOAd servingBrand safetyTrackingAttributionTaggingSegmentationContextual targetingReportingProgrammaticPaid socialPaid searchSEO

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

Loading job details...

Preparing the role view and application actions.

Visa

23 hours ago

Director, Media Marketing Services

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Miami

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Lead regional performance and omni-channel media strategy across LAC for digital and offline media, including governance, processes, negotiation, and billing.
•Own the regional media technology roadmap and stack, setting standards and governance across markets.
•Oversee planning and execution of integrated media plans across LAC markets, optimizing ROI, assets, and vendors.
•Partner with analytics to deploy attribution models, track media metrics, evaluate performance, and continuously optimize media efficiency and integrity.
•Develop and own first-party data strategy while serving as guardian of data privacy guidelines and compliance.

Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 242,800 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

•10+ years of work experience with a Bachelor’s Degree, or 8+ years with an Advanced Degree (Masters/MBA/JD/MD), or 3+ years with a PhD.
•12+ years of omni-channel media experience with progressive leadership responsibility.
•Proven experience leading and developing high-performing media teams.
•Deep expertise across campaign ecosystem: strategic planning, media sufficiency, channel mix, negotiation, and execution across TV (OTV), cable, OOH, programmatic (DSPs, PMPs), paid social, paid search, and SEO.
•Strong command of media technology and measurement: DSP, DMP/CDP, ad serving, verification, brand safety, DCO, first-party data strategy, cookie-less measurement, and privacy-first attribution.

Experience:10+ yearsPaymentsBankingCredit cardOmni-channel media

Education:Bachelor's

Skills:LeadershipMentorshipCommunicationInfluenceTest-and-learn

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor