2 days ago

Senior Measurement Analyst, North America

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Analyze and interpret advertising performance data to develop measurement and analytics strategies that drive revenue growth. Build dashboards and visual reporting using internal and external data sources, track advertiser KPIs, and apply statistical models to explain funnel metrics and campaign drivers. Design and test bidding, targeting, and optimization methods, prototype models using Python and R, and deliver insights, recommendations, and training to measurement and sales teams.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Collaborate with measurement, product, and sales teams to develop and implement measurement and analytical strategies that drive revenue growth.
•Leverage internal and external data sources to build visualizations and reporting that inform measurement and business strategies.
•Track and report advertiser performance metrics and build advanced dashboards to support adoption of measurement solutions.
•Apply statistical models to explain drivers of upper- and lower-funnel metrics using campaign and business outcomes data.
•Design and test bidding, targeting, and optimization methods; prototype models using Python and R and provide insights to optimize ad campaigns and improve ROI.

Key Requirements

•5+ years of experience in analytics and digital advertising from marketing organizations or measurement suppliers.
•Bachelor's degree in a quantitative field (Statistics, Data Science, Analytics, Mathematics, Economics, or Computer Science).
•Proven experience in data science, data analysis, measurement, including experimentation (conversion lift/geo-lift), attribution (last/multi-touch), and marketing mix modeling.
•Experience using SQL, Python/R, and visualization solutions consistently in professional environments.
•Hands-on advanced analysis using regression and machine learning methods (e.g., decision trees, random forests) with a portfolio of Python/R applications.

Experience:5+ yearsDigital advertisingMeasurementMarketing analyticsData science

Education:Bachelor's in quantitative field (Statistics, Data Science, Analytics, Mathematics, Economics, or Computer Science)

Skills:Problem-solvingData-driven thinkingCommunicationExecutionCuriosityEmpathy

Tech Stack:SQLPythonRDashboardsVisualizationRegressionDecision treesRandom forestsMarketing mix modeling

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Senior Measurement Analyst, North America

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Collaborate with measurement, product, and sales teams to develop and implement measurement and analytical strategies that drive revenue growth.
•Leverage internal and external data sources to build visualizations and reporting that inform measurement and business strategies.
•Track and report advertiser performance metrics and build advanced dashboards to support adoption of measurement solutions.
•Apply statistical models to explain drivers of upper- and lower-funnel metrics using campaign and business outcomes data.
•Design and test bidding, targeting, and optimization methods; prototype models using Python and R and provide insights to optimize ad campaigns and improve ROI.

Key Requirements

•5+ years of experience in analytics and digital advertising from marketing organizations or measurement suppliers.
•Bachelor's degree in a quantitative field (Statistics, Data Science, Analytics, Mathematics, Economics, or Computer Science).
•Proven experience in data science, data analysis, measurement, including experimentation (conversion lift/geo-lift), attribution (last/multi-touch), and marketing mix modeling.
•Experience using SQL, Python/R, and visualization solutions consistently in professional environments.
•Hands-on advanced analysis using regression and machine learning methods (e.g., decision trees, random forests) with a portfolio of Python/R applications.

Experience:5+ yearsDigital advertisingMeasurementMarketing analyticsData science

Education:Bachelor's in quantitative field (Statistics, Data Science, Analytics, Mathematics, Economics, or Computer Science)

Skills:Problem-solvingData-driven thinkingCommunicationExecutionCuriosityEmpathy

Tech Stack:SQLPythonRDashboardsVisualizationRegressionDecision treesRandom forestsMarketing mix modeling

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn