Senior Measurement Analyst, North America

TikTok
New York
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsEducation: bachelorsSkills: ["Problem-solving","Data-driven thinking","Communication","Execution","Curiosity","Empathy"]

Analyze and interpret advertising performance data to develop measurement and analytics strategies that drive revenue growth. Build dashboards and visual reporting using internal and external data sources, track advertiser KPIs, and apply statistical models to explain funnel metrics and campaign drivers. Design and test bidding, targeting, and optimization methods, prototype models using Python and R, and deliver insights, recommendations, and training to measurement and sales teams.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Measurement Analyst, North America

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Last checked: 11 hours agoStatus: Live

Job Summary

Analyze and interpret advertising performance data to develop measurement and analytics strategies that drive revenue growth. Build dashboards and visual reporting using internal and external data sources, track advertiser KPIs, and apply statistical models to explain funnel metrics and campaign drivers. Design and test bidding, targeting, and optimization methods, prototype models using Python and R, and deliver insights, recommendations, and training to measurement and sales teams.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Collaborate with measurement, product, and sales teams to develop and implement measurement and analytical strategies that drive revenue growth.
  • •Leverage internal and external data sources to build visualizations and reporting that inform measurement and business strategies.
  • •Track and report advertiser performance metrics and build advanced dashboards to support adoption of measurement solutions.
  • •Apply statistical models to explain drivers of upper- and lower-funnel metrics using campaign and business outcomes data.
  • •Design and test bidding, targeting, and optimization methods; prototype models using Python and R and provide insights to optimize ad campaigns and improve ROI.

Key Requirements

  • •5+ years of experience in analytics and digital advertising from marketing organizations or measurement suppliers.
  • •Bachelor's degree in a quantitative field (Statistics, Data Science, Analytics, Mathematics, Economics, or Computer Science).
  • •Proven experience in data science, data analysis, measurement, including experimentation (conversion lift/geo-lift), attribution (last/multi-touch), and marketing mix modeling.
  • •Experience using SQL, Python/R, and visualization solutions consistently in professional environments.
  • •Hands-on advanced analysis using regression and machine learning methods (e.g., decision trees, random forests) with a portfolio of Python/R applications.
Experience:5+ yearsDigital advertisingMeasurementMarketing analyticsData science
Education:Bachelor's in quantitative field (Statistics, Data Science, Analytics, Mathematics, Economics, or Computer Science)
Skills:Problem-solvingData-driven thinkingCommunicationExecutionCuriosityEmpathy
Tech Stack:SQLPythonRDashboardsVisualizationRegressionDecision treesRandom forestsMarketing mix modeling

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn