Trade Marketing Analyst

HP
São Paulo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4-7 yearsEducation: bachelorsSkills: ["Effective communication","Results orientation","Learning agility","Digital fluency","Customer centricity"]

Own trade marketing strategy for Brazil, developing market plans, in-store go-to-market execution, and shopper decision journeys. Lead alignment across Sales, Marketing, Category, and retailers, manage trade marketing agencies, and ensure flawless implementation and brand consistency across POS touchpoints. Perform data analytics, track KPIs, manage trade marketing investments for maximum ROI, and deliver training, playbooks, and tools to elevate retail sales force performance.

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FursaFursa
HP
HP
1 day ago

Trade Marketing Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own trade marketing strategy for Brazil, developing market plans, in-store go-to-market execution, and shopper decision journeys. Lead alignment across Sales, Marketing, Category, and retailers, manage trade marketing agencies, and ensure flawless implementation and brand consistency across POS touchpoints. Perform data analytics, track KPIs, manage trade marketing investments for maximum ROI, and deliver training, playbooks, and tools to elevate retail sales force performance.
Location: São Paulo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Create and own end-to-end in-store go-to-market strategy.
  • •Align Sales, Marketing, Category, and retailer needs; lead execution and ensure brand consistency across in-store touchpoints.
  • •Lead, negotiate, and audit trade marketing agency services.
  • •Design the shopper decision journey and define commercial and communication strategy for flawless implementation.
  • •Track KPIs and manage trade marketing investments to maximize ROI, including training and enablement for the extended sales force.

Key Requirements

  • •4-7 years of work experience in segment marketing, trade marketing, or a related field (or an advanced degree with 3-5 years).
  • •Four-year/graduate degree in Marketing, Business Administration, or a related discipline (or commensurate work experience).
  • •Experience with trade marketing, go-to-market strategy, and market research.
  • •Knowledge of KPIs and data analysis/analytics for performance reporting.
  • •Ability to lead moderately complex projects and ensure compliance/legal requirements.
Experience:4-7 years
Education:Bachelor's in Marketing, Business Administration, or related discipline
Skills:Effective communicationResults orientationLearning agilityDigital fluencyCustomer centricity

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn