Burson

1 day ago

Content Strategist & Writer, DXCS (Editorial & Content Strategy Focus)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own digital editorial strategy for client accounts on the DXCS team, optimizing content for search and answer engines using SEO and GEO. Create editorial calendars, content outlines, and distribution plans across owned channels (web, email, and social), extending content formats as needed. Write and refine clear, compelling, accessible copy aligned to brand voice, partner with SEO/GEO specialists, and use measurement insights to shape topics and editorial themes.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Strategize and plan online content to meet business goals and user needs, creating editorial calendars, content outlines, and distribution plans.
•Write content across varied digital formats, ensuring copy is clear, compelling, accessible, and aligned to brand tone of voice.
•Conduct interviews with executives and subject matter experts as required to support content development.
•Collaborate with SEO and GEO specialists to ensure content is search optimized and discoverable/extractable by Large Language Models (LLMs).
•Use data and measurement insights to inform content strategies, planning, topics, and editorial themes.

Pay and Benefits

Schedule:4-Day Week

Key Requirements

•4–5+ years of experience in content strategy, editorial, digital content, copywriting, communications, or a related field.
•Exceptional writing, editing, and storytelling skills, with the ability to adapt tone for different audiences and channels.
•Experience developing content for websites, email, social media, and other digital platforms.
•Working knowledge of SEO best practices; experience with GEO and AI-optimized content is an asset.
•Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field, or equivalent experience.

Experience:4+ yearsDigital contentCommunicationsSEOGEO

Education:Bachelor's in Communications, Journalism, Marketing, English, or a related field

Skills:WritingEditingStorytellingOrganizationCollaborationAdaptability

Languages:English

Tech Stack:SEOGEOLarge Language Models (LLMs)AI-optimized content

Company Brief

Burson

Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.

Industry: Professional Services

Website

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Burson

1 day ago

Content Strategist & Writer, DXCS (Editorial & Content Strategy Focus)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Strategize and plan online content to meet business goals and user needs, creating editorial calendars, content outlines, and distribution plans.
•Write content across varied digital formats, ensuring copy is clear, compelling, accessible, and aligned to brand tone of voice.
•Conduct interviews with executives and subject matter experts as required to support content development.
•Collaborate with SEO and GEO specialists to ensure content is search optimized and discoverable/extractable by Large Language Models (LLMs).
•Use data and measurement insights to inform content strategies, planning, topics, and editorial themes.

Pay and Benefits

Schedule:4-Day Week

Key Requirements

•4–5+ years of experience in content strategy, editorial, digital content, copywriting, communications, or a related field.
•Exceptional writing, editing, and storytelling skills, with the ability to adapt tone for different audiences and channels.
•Experience developing content for websites, email, social media, and other digital platforms.
•Working knowledge of SEO best practices; experience with GEO and AI-optimized content is an asset.
•Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field, or equivalent experience.

Experience:4+ yearsDigital contentCommunicationsSEOGEO

Education:Bachelor's in Communications, Journalism, Marketing, English, or a related field

Skills:WritingEditingStorytellingOrganizationCollaborationAdaptability

Languages:English

Tech Stack:SEOGEOLarge Language Models (LLMs)AI-optimized content

Company Brief

Burson

Industry: Professional Services

Website