4 weeks ago

Product Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Product Manager at G2 driving organic discovery and buyer experience across G2 and GetApp platforms. Own the AEO/SEO roadmap, lead AI-powered search strategy, collaborate with Technical SEO and Content teams, and optimize buyer journeys to boost organic traffic and conversion while aligning with growth OKRs.

Location: Bengaluru

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Key Responsibilities

•Own the AEO/SEO product roadmap for G2 and GetApp platforms, synthesizing technical SEO requirements, AI search behavior, content priorities, and buyer experience goals into an actionable roadmap.
•Lead product strategy for AI-powered search visibility, including structured data, schema markup, and entity optimization for AI-generated answers.
•Define and drive SEO-informed product improvements across site architecture, indexability, Core Web Vitals, URLs, internal linking, and page templates.
•Champion buyer experience by designing product flows and content surfaces that convert organic visitors while improving search rankings.
•Collaborate with Technical SEO, Content Creation, Engineering, and Design to ship product changes on time with measurable success.

Key Requirements

•3-8 years of product management experience, ideally with a focus on SEO, content platforms, or organic growth in a B2B or SaaS context.
•Solid understanding of SEO fundamentals: technical SEO, on-page optimization, structured data, Core Web Vitals, and search engine crawl behavior.
•Familiarity with AEO concepts and the evolving landscape of AI-powered search (Google AI Overviews, ChatGPT, Perplexity, etc.).
•Strong analytical and problem-solving skills; comfortable working with data to make and defend product decisions.
•Proven track record of cross-functional collaboration — bridging technical teams (engineering, SEO) and content/editorial teams.

Experience:3-8 yearsSaaSB2BSoftware

Skills:JiraConfluenceAmplitudeLookerSemrushAhrefsScreaming FrogGoogle Search ConsoleEnglishData-driven

Languages:English

Tech Stack:JiraConfluenceAmplitudeLookerSemrushAhrefsScreaming FrogGoogle Search Console

Company Brief

Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Chicago, United States

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor

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