Partner Marketing Manager, LATAM GBM

TikTok
São Paulo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional leadership","Strategic thinking","Creative thinking","Communication","Working in ambiguity"]

Lead TikTok’s LATAM partner marketing strategy within GBM, translating global business and product priorities into scalable partner-led go-to-market programs. Build integrated campaigns, enablement content, thought leadership, and industry activations with technology, creative, creator, measurement, commerce, and agency partners. Partner across LATAM and global stakeholders, develop measurement frameworks, and use performance insights and regional learnings to optimize outcomes across priority markets.

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FursaFursa
TikTok
TikTok
1 month ago

Partner Marketing Manager, LATAM GBM

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Last checked: 19 hours agoStatus: Live

Job Summary

Lead TikTok’s LATAM partner marketing strategy within GBM, translating global business and product priorities into scalable partner-led go-to-market programs. Build integrated campaigns, enablement content, thought leadership, and industry activations with technology, creative, creator, measurement, commerce, and agency partners. Partner across LATAM and global stakeholders, develop measurement frameworks, and use performance insights and regional learnings to optimize outcomes across priority markets.
Location: São Paulo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and lead the LATAM partner marketing strategy to accelerate product adoption and reach new and existing advertisers.
  • •Partner with Product Partnerships and regional teams to build joint strategies for technology, creative, creator, measurement, commerce, and agency partners.
  • •Translate global product and business priorities into regional go-to-market programs tailored to different LATAM market needs and maturity.
  • •Build partner-led integrated programs and co-marketing strategies across owned, earned, partner, and industry channels.
  • •Create measurement frameworks for partner marketing programs and use performance insights to optimize investment and demonstrate impact.

Key Requirements

  • •Minimum 5+ years of experience in partner marketing, product marketing, integrated marketing, partnerships, or a related role in advertising, media, or technology.
  • •Experience developing marketing strategies and programs with external partners such as technology platforms and agencies.
  • •Strong understanding of how partner ecosystems support product adoption and advertiser growth with a clear go-to-market strategy.
  • •Ability to translate business and product priorities into integrated marketing programs with clear objectives and measurable outcomes.
  • •Proficiency in Spanish and Portuguese to collaborate with regional partners and stakeholders across LATAM markets.
Experience:5+ yearsAdvertisingMediaTechnologyIntegrated marketing
Skills:Cross-functional leadershipStrategic thinkingCreative thinkingCommunicationWorking in ambiguity
Languages:SpanishPortuguese

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn