Director, Marketing - Special Projects | Temporary Assignment (4 Months) | Starting October 2026 (Dubai, AE)

Kerzer International
Dubai
Workplace: OnsiteContractFunction: Marketing & GrowthSkills: ["Project management","Storytelling","Commercial awareness","Collaboration","Decisive execution"]

Lead senior-level marketing strategy and execution for One&Only The Palm’s upcoming openings during a focused four-month assignment. Partner with Sales & Marketing leadership and resort teams to translate luxury positioning into launch plans, campaigns, PR/content, and commercial initiatives. Oversee workstreams across culinary launches with Michelin-star Yannick Alléno, opening events and activations, integrated communications (earned/owned/paid), and cross-agency project delivery to ensure a cohesive launch story and sustained momentum.

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Kerzer International
Kerzer International
20 hours ago

Director, Marketing - Special Projects | Temporary Assignment (4 Months) | Starting October 2026 (Dubai, AE)

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Last checked: 20 hours agoStatus: Live

Job Summary

Lead senior-level marketing strategy and execution for One&Only The Palm’s upcoming openings during a focused four-month assignment. Partner with Sales & Marketing leadership and resort teams to translate luxury positioning into launch plans, campaigns, PR/content, and commercial initiatives. Oversee workstreams across culinary launches with Michelin-star Yannick Alléno, opening events and activations, integrated communications (earned/owned/paid), and cross-agency project delivery to ensure a cohesive launch story and sustained momentum.
Location: Dubai
Workplace: Onsite
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead and coordinate marketing workstreams for resort openings, translating positioning into launch plans, timelines, and deliverables
  • •Develop and align the “New Era of One&Only The Palm” narrative across openings and post-launch momentum
  • •Support culinary launch positioning with Yannick Alléno, coordinating campaigns, events, content, partnerships, media, and influencer engagement
  • •Oversee opening events and activations, ensuring guest journeys, invitations, communications, content capture, and amplification meet brand standards
  • •Act as a central marketing project lead across openings, coordinating stakeholders and agencies and delivering integrated communications (PR, social, digital, content, paid/owned/earned)

Key Requirements

  • •Director-level marketing experience in luxury hospitality, lifestyle, F&B, or a related luxury sector
  • •Proven experience delivering openings, launches, major campaigns, or complex special projects
  • •Strong understanding of luxury positioning, storytelling, and consumer behaviour
  • •Experience with integrated marketing across PR, social, digital, content, partnerships, CRM, and paid media
  • •Strong project management skills managing multiple high-priority workstreams simultaneously
Experience:Luxury hospitalityHospitalityF&BLuxury brands
Skills:Project managementStorytellingCommercial awarenessCollaborationDecisive execution

Company Brief

Kerzer International
Kerzner International develops and manages luxury resorts, hotels and branded leisure destinations worldwide, including Atlantis and One&Only properties, delivering integrated hospitality, entertainment and residential experiences at premier beachfront and destination locations.
Industry: Hotels & Resorts
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 1972
WebsiteLinkedIn