Brand Manager, Games Marketing

Sony Interactive Entertainment
San Mateo, Los Angeles
Workplace: OnsiteFull timeUSD 165,100 - 247,700 annuallyFunction: Marketing & GrowthExperience: 5-7 yearsEducation: bachelorsSkills: ["Stakeholder management","Influencing","Budget management","Cross-functional collaboration"]

Lead global brand and product strategy for multiple PlayStation Studios game titles, partnering with cross-functional teams and studios to shape positioning, go-to-market plans, and consumer marketing campaigns. Own campaign success, ensure consistent brand activation execution, and manage creative teams and external agencies. Also manage marketing budgets and drive consumer insights through qualitative and quantitative research to support launch and monetization decisions.

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Sony Interactive Entertainment
Sony Interactive Entertainment
1 day ago

Brand Manager, Games Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Lead global brand and product strategy for multiple PlayStation Studios game titles, partnering with cross-functional teams and studios to shape positioning, go-to-market plans, and consumer marketing campaigns. Own campaign success, ensure consistent brand activation execution, and manage creative teams and external agencies. Also manage marketing budgets and drive consumer insights through qualitative and quantitative research to support launch and monetization decisions.
Location: San Mateo, Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on target audiences and player insights.
  • •Partner with cross-functional teams to deliver holistic global business results for a portfolio and ensure marketing campaign success.
  • •Ensure consistent representation of global brand activations and oversee tactical execution across global campaigns.
  • •Manage internal creative teams and external agencies to deliver marketing and creative assets and programs aligned across stakeholders.
  • •Partner with development studios on product marketing strategy, including target audiences, business models/monetization strategies, launch timing, and feature sets.

Pay and Benefits

Salary: USD 165,100 - 247,700 annually
Perks:Health InsuranceDentalVision401kPaid LeaveWellness StipendEmployee Discounts

Key Requirements

  • •5-7 years of brand and product marketing experience.
  • •Deep understanding and experience working on AAA games (platform experience a plus).
  • •Proven success developing high-impact global consumer strategies, including brand marketing and direct-to-consumer performance-based marketing.
  • •Broad knowledge of marketing disciplines including consumer insights, product positioning, consumer promotions, online innovation, and creative development.
  • •Ability to influence and engage external and internal stakeholders around a franchise brand vision.
Experience:5-7 yearsAAA gamesVideo gamesDirect-to-consumer marketingMass market marketing
Education:Bachelor's
Skills:Stakeholder managementInfluencingBudget managementCross-functional collaboration
Languages:English

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn