Sales Execution Director

Carlsberg Group
Copenhagen
Workplace: HybridFull timeFunction: SalesExperience: 10+ yearsSkills: ["Strategic thinking","Learning agility","Influencing skills","Communication","Cross-functional leadership"]

Lead Carlsberg’s Sales Execution team to shape a scalable Sales Execution operating model and drive measurable commercial impact. Own the Sales Execution Strategy 2032, develop differentiated models for market archetypes, and define outlet prioritisation, execution standards, and route-to-market choices. Partner with Regions and Markets to lead transformations from design through adoption, strengthen Carlsberg FIT, and elevate the use of execution data, SFA, and AI to improve performance and effectiveness across Western Europe, Central & Eastern Europe, and Asia.

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FursaFursa
Carlsberg Group
Carlsberg Group
3 days ago

Sales Execution Director

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead Carlsberg’s Sales Execution team to shape a scalable Sales Execution operating model and drive measurable commercial impact. Own the Sales Execution Strategy 2032, develop differentiated models for market archetypes, and define outlet prioritisation, execution standards, and route-to-market choices. Partner with Regions and Markets to lead transformations from design through adoption, strengthen Carlsberg FIT, and elevate the use of execution data, SFA, and AI to improve performance and effectiveness across Western Europe, Central & Eastern Europe, and Asia.
Location: Copenhagen
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Director level

Key Responsibilities

  • •Lead the Group Sales Execution team and develop the future Sales Execution model, including Sales Execution Strategy 2032 and the operating model roadmap.
  • •Define outlet prioritisation, execution standards, and route-to-market choices; set execution standards for scalability and effectiveness.
  • •Develop differentiated sales execution models for different market archetypes and provide fact-based recommendations to senior leadership and ExCom.
  • •Own and continuously improve Carlsberg FIT (Focus, Implement, Track), including Pictures of Success (PICOS) and core execution standards.
  • •Partner with Regions and Markets to design, implement, and scale transformations; strengthen use of execution data, SFA, and AI to improve sales performance and coaching.
Travel: Medium travel

Pay and Benefits

Perks:Hybrid WorkAnnual BonusAllowance

Key Requirements

  • •10+ years of progressive commercial experience with extensive Sales Execution, Sales Excellence, Route-to-Market, or commercial transformation experience in FMCG/CPG.
  • •Senior commercial or frontline sales leadership experience, ideally including people leadership and P&L responsibility.
  • •Ability to translate strategy into operating models, transformation roadmaps, and practical market action.
  • •Demonstrated success leading complex cross-functional, multi-market transformations through implementation and sustainable adoption.
  • •Strong understanding of technology and data for Sales Execution, including SFA and AI.
Experience:10+ yearsFMCGCPG
Skills:Strategic thinkingLearning agilityInfluencing skillsCommunicationCross-functional leadership
Languages:English
Tech Stack:SFAAIImage Recognition

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn