Anthology

1 month ago

Growth Marketing, Sr. Manager - Business & Government

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Own end-to-end, integrated growth marketing for the Business & Government segment, translating GTM positioning into multi-channel acquisition campaigns that drive measurable pipeline. Lead ABM programs, field and event marketing with rigorous post-event attribution, and campaign reporting/optimization. Collaborate across Product Marketing, Marketing Intelligence, Marketing Ops, Content/Brand, Customer Growth & Advocacy, and Sales. Build AI-native workflows to personalize outreach, optimize performance, and support AI-generated research environments.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Government & Public Administration

Seniority: Sr. Manager level

Key Responsibilities

•Own integrated campaign planning and execution for new logo acquisition in the Business & Government segment, from brief to launch to performance reporting.
•Design and run ABM programs for target accounts, translating GTM positioning into audience-specific narratives and assets.
•Lead field and event marketing, including regional programs, third-party conferences, and post-event attribution tied to pipeline contribution and outcomes.
•Manage pipeline generation and attribution, including multi-touch attribution, weekly review of pipeline targets, and using intent/buying signals to prioritize audiences.
•Develop campaign assets and run performance reporting/optimization, coordinating with marketing, product marketing, content/brand, marketing ops, and sales to ensure correct tracking and attribution.

Pay and Benefits

Salary: USD 105,200 - 115,000 annually

Key Requirements

•8–10 years of B2B demand generation or growth marketing experience with measurable pipeline contribution in an enterprise environment (e.g., EdTech, SaaS).
•Proven track record building and executing integrated campaigns that generate pipeline (not just leads) with an owned, measurable contribution number.
•Strong ABM experience running account-based programs and measuring impact at the account level.
•Hands-on field and event marketing ownership, including end-to-end event budgets and post-event attribution.
•Strong knowledge of HubSpot or Marketo and Salesforce, plus experience with intent data platforms (e.g., 6sense or Demandbase).

Experience:8-10 yearsB2BDemand generationGrowth marketingEdTechSaaSEnterpriseABMField marketingEventsIntent dataAI-native marketing

Skills:Data-driven mindsetStrong written communicationCross-functional influenceAbility to operate independentlyStrategic thinking

Languages:English

Tech Stack:HubSpotMarketoSalesforce6senseDemandbaseAI-native workflowsABMGEOPaid mediaEmailContent syndicationWebinarsProgrammaticIntent data platforms

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Anthology

Provides cloud-based software and services for higher education institutions, including student information systems, learning management, analytics, enrollment, and alumni engagement solutions to support the student lifecycle and institutional operations.

Industry: EdTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Website

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Anthology

1 month ago

Growth Marketing, Sr. Manager - Business & Government

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Government & Public Administration

Seniority: Sr. Manager level

Key Responsibilities

•Own integrated campaign planning and execution for new logo acquisition in the Business & Government segment, from brief to launch to performance reporting.
•Design and run ABM programs for target accounts, translating GTM positioning into audience-specific narratives and assets.
•Lead field and event marketing, including regional programs, third-party conferences, and post-event attribution tied to pipeline contribution and outcomes.
•Manage pipeline generation and attribution, including multi-touch attribution, weekly review of pipeline targets, and using intent/buying signals to prioritize audiences.
•Develop campaign assets and run performance reporting/optimization, coordinating with marketing, product marketing, content/brand, marketing ops, and sales to ensure correct tracking and attribution.

Pay and Benefits

Salary: USD 105,200 - 115,000 annually

Key Requirements

•8–10 years of B2B demand generation or growth marketing experience with measurable pipeline contribution in an enterprise environment (e.g., EdTech, SaaS).
•Proven track record building and executing integrated campaigns that generate pipeline (not just leads) with an owned, measurable contribution number.
•Strong ABM experience running account-based programs and measuring impact at the account level.
•Hands-on field and event marketing ownership, including end-to-end event budgets and post-event attribution.
•Strong knowledge of HubSpot or Marketo and Salesforce, plus experience with intent data platforms (e.g., 6sense or Demandbase).

Experience:8-10 yearsB2BDemand generationGrowth marketingEdTechSaaSEnterpriseABMField marketingEventsIntent dataAI-native marketing

Skills:Data-driven mindsetStrong written communicationCross-functional influenceAbility to operate independentlyStrategic thinking

Languages:English

Tech Stack:HubSpotMarketoSalesforce6senseDemandbaseAI-native workflowsABMGEOPaid mediaEmailContent syndicationWebinarsProgrammaticIntent data platforms

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Anthology

Industry: EdTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Website