Channel Marketing Manager, EWS (m/w/d)

Eaton
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Project management","Communication","Presentation skills","Collaborative","Customer-focused","Hands-on","Strategic thinking","Data-driven mindset"]

Own and execute the EMEA EWS channel marketing strategy for Electrical Wholesalers in Germany, aligned with the local business plan. Build and deliver the annual channel marketing plan and MDF budget, improve Salesforce-based partner engagement, and drive new product launches via POS materials, digital content, and merchandising. Lead partner events, webinars, and QBRs, track through- and total-channel performance, and support digital transformation of partner tools and journeys.

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Eaton
Eaton
1 week ago

Channel Marketing Manager, EWS (m/w/d)

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Last checked: 1 day agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Own and execute the EMEA EWS channel marketing strategy for Electrical Wholesalers in Germany, aligned with the local business plan. Build and deliver the annual channel marketing plan and MDF budget, improve Salesforce-based partner engagement, and drive new product launches via POS materials, digital content, and merchandising. Lead partner events, webinars, and QBRs, track through- and total-channel performance, and support digital transformation of partner tools and journeys.
Location: Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own local execution of the EWS Partner Programme within the EMEA framework.
  • •Build and deliver the annual channel marketing plan and MDF budget, ensuring efficient allocation, follow-up, and ROI.
  • •Drive new product launches through the EWS channel using POS materials, videos, merchandising, and partner documentation.
  • •Localise marketing enablement and promotional materials, including digital content, and align Tier 1 campaigns with Demand Marketing activities to maximise partner sell-out.
  • •Plan and execute partner events, webinars, and trainings; monitor To- and Through-Channel effectiveness and deliver data-driven recommendations.
Travel: Medium travel

Pay and Benefits

Perks:Annual LeaveCompany Car

Key Requirements

  • •Bachelor's degree in Marketing, Communication, Business or a Technical discipline.
  • •Experience in marketing communications, ideally in a B2B, channel marketing, or partner-focused environment.
  • •Experience in the electrical industry or wholesale channel is an advantage.
  • •Interest in channel business models, distribution networks, and go-to-market strategies, with a continuous learning mindset.
  • •Fluent German and English plus project management, communication, and presentation skills; willingness to travel ~25–30%.
Experience:B2BChannel marketingPartner marketingElectrical industryWholesale channel
Education:Bachelor's in Marketing, Communication, Business or Technical discipline
Skills:Project managementCommunicationPresentation skillsCollaborativeCustomer-focusedHands-onStrategic thinkingData-driven mindset
Languages:GermanEnglish
Tech Stack:SalesforceMDFPoint of Sale (POS)Partner portalPartner Relationship ManagementE-commerceApplication Programming Interfaces (APIs)

Company Brief

Eaton
Designs, manufactures, and distributes electrical components, power management systems, and industrial equipment for energy, aerospace, vehicle, and industrial markets worldwide, focusing on efficiency, safety, and sustainability.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dublin, Ireland
Founded: 1911
WebsiteLinkedIn