Customer Marketing Manager

Filevine
United States
Workplace: RemoteFull timeUSD 105,000 - 120,000Function: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Storytelling","Customer curiosity","Cross-functional execution","Program management","Project management"]

Own the narrative after customers join Filevine by building advocacy and reference programs and scaling lifecycle motions. Create ROI-driven case studies and customer stories, interview customers, and produce customer-facing collateral and adoption toolkits. Collaborate with events, webinar, and product teams to drive upsell opportunities and engagement campaigns that increase adoption, feature utilization, and customer lifetime value.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Filevine
Filevine
1 month ago

Customer Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own the narrative after customers join Filevine by building advocacy and reference programs and scaling lifecycle motions. Create ROI-driven case studies and customer stories, interview customers, and produce customer-facing collateral and adoption toolkits. Collaborate with events, webinar, and product teams to drive upsell opportunities and engagement campaigns that increase adoption, feature utilization, and customer lifetime value.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Scale a customer reference program that turns power users and AI adopters into advocates, reference calls, and case study stories.
  • •Interview customers to create ROI-driven case studies, video scripts, and user testimonials highlighting LOIS and the core platform.
  • •Partner with events, webinar, and product teams to promote launches and upsell opportunities within GTM.
  • •Design and execute customer adoption engagement campaigns (newsletters, user groups, webinars) to improve adoption and customer LTV.
  • •Develop customer-facing collateral, adoption toolkits, and release communications to simplify legal-tech workflows for existing users.

Pay and Benefits

Salary: USD 105,000 - 120,000
Perks:Health InsuranceDentalVisionPaid LeaveMaternity LeavePaternity LeaveLong-term Disability

Key Requirements

  • •7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS, with legal-tech or AI-tech experience a plus.
  • •Experience building and running customer programs (e.g., advisory boards, surprise & delight, or industry events).
  • •Proven storytelling ability to personally draft case studies, customer newsletters, and promotional content.
  • •Strong customer curiosity: listen to customer calls, understand friction points, and identify human-interest angles in workflows.
  • •Demonstrated cross-functional execution across Customer Success, Account Management, and Marketing, including multi-stage email campaigns in HubSpot or similar tools.
Experience:7+ yearsB2B SaaSLegal-techAI-tech
Education:Bachelor's in Marketing, Communications, Business
Skills:StorytellingCustomer curiosityCross-functional executionProgram managementProject management
Tech Stack:HubSpot

Company Brief

Filevine
Provides cloud-based legal case management and practice management software for law firms and legal departments, offering document management, communication, reporting, and workflow automation to streamline case handling and client collaboration.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Salt Lake City, United States
Founded: 2014
WebsiteLinkedIn