Head of Organic Growth

Function Health
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Execution","Systems thinking","Written communication"]

Own product-led and content-led organic growth that compounds member acquisition without paid channels. Lead three pillars—referrals/virality, funnel conversion & CRO, and “search everywhere” discovery across SEO, GEO, and YouTube—while running experiments end-to-end. Report to the VP of Growth, build team and attribution models, use AI tools across research and operations, and drive measurable k-factor, conversion, and retention improvements.

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FursaFursa
Function Health
Function Health
1 day ago

Head of Organic Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own product-led and content-led organic growth that compounds member acquisition without paid channels. Lead three pillars—referrals/virality, funnel conversion & CRO, and “search everywhere” discovery across SEO, GEO, and YouTube—while running experiments end-to-end. Report to the VP of Growth, build team and attribution models, use AI tools across research and operations, and drive measurable k-factor, conversion, and retention improvements.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own product-led and content-led organic growth strategies that compound member growth without paid channels.
  • •Design, launch, and iterate on referral programs to increase k-factor and improve the viral cycle time.
  • •Drive funnel and conversion improvements via experimentation across web, checkout, onboarding, and lifecycle, including drop-off instrumentation and recovery flows.
  • •Build organic discovery authority across SEO, GEO, and YouTube, including intent-driven video strategy and content architecture.
  • •Build attribution models across referral, search, video, and lifecycle growth; recruit and develop a lean team and partners, using AI across operations.
Travel: Low travel

Key Requirements

  • •10+ years in organic growth, SEO, or product-led growth with a track record of compounding results.
  • •Hands-on operator who runs experiments personally, not only directs others.
  • •Deep technical SEO fluency (crawl architecture, Core Web Vitals, schema, indexing strategy, log-file analysis).
  • •Fluent in GEO and AI-driven search, including how LLMs surface brands and what signals matter.
  • •Proficient with analytics and experimentation tools (GA4, Amplitude, Looker or equivalent) and capable of interpreting data.
Experience:10+ yearsAI-driven growthHealthWellnessConsumer subscriptions
Skills:ExecutionSystems thinkingWritten communication
Tech Stack:AILLMsClaudeChatGPTPerplexityCursorGA4AmplitudeLookerCore Web VitalsSchemaLog-file analysisYouTube

Company Brief

Function Health
Function Health develops digital health solutions to support chronic disease management, delivering personalized care pathways, remote monitoring, and patient engagement tools to improve outcomes and reduce healthcare costs for people with long-term conditions.
Industry: HealthTech
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