Socure

3 months ago

Vertical Marketing Lead, Fintech

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead vertical marketing for the Fintech pod, shaping positioning, ICPs, value propositions, and industry narratives. Partner with Product, Data Science, and Revenue Marketing to embed data-driven insights, drive pipeline and revenue, and own the GTM strategy and field enablement for measurable account-based impact.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and execute a vertical marketing strategy for the Fintech GTM Pod.
•Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
•Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
•Translate complex AI-driven capabilities into compelling, industry-specific messaging for economic buyers and technical stakeholders.
•Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) to improve win rates and deal velocity.

Pay and Benefits

Salary: USD 175,000 - 215,000 annually

Equity and Bonus:Equity

Key Requirements

•6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
•Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
•Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
•Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
•Analytical rigor and experience tying marketing programs to business outcomes.

Experience:FintechSaaSIdentityFraudRisk

Skills:CommunicationLeadershipProblem-solvingStakeholder managementProject management

Languages:English

Tech Stack:AIData analytics

Company Brief

Socure

Provides AI-driven digital identity verification and fraud prevention solutions that analyze device, behavioral, and contextual data to detect synthetic identities, stop account takeover, and enable secure onboarding for banks, fintechs, and enterprises.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: New York, United States

Founded: 2012

Glassdoor: 4.1

Website LinkedIn

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Socure

3 months ago

Vertical Marketing Lead, Fintech

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Define and execute a vertical marketing strategy for the Fintech GTM Pod.
•Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
•Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
•Translate complex AI-driven capabilities into compelling, industry-specific messaging for economic buyers and technical stakeholders.
•Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) to improve win rates and deal velocity.

Pay and Benefits

Salary: USD 175,000 - 215,000 annually

Equity and Bonus:Equity

Key Requirements

•6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
•Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
•Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
•Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
•Analytical rigor and experience tying marketing programs to business outcomes.

Experience:FintechSaaSIdentityFraudRisk

Skills:CommunicationLeadershipProblem-solvingStakeholder managementProject management

Languages:English

Tech Stack:AIData analytics

Company Brief

Socure

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: New York, United States

Founded: 2012

Glassdoor: 4.1

Website LinkedIn