Puma

3 months ago

Marketing Manager Wholesale

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Marketing Manager for Wholesale at PUMA leading activation across Commercial Lifestyle and Alternative Specialty channels. Develop on-brand, omni-channel marketing plans to grow brand visibility and demand; collaborate with creative, media, and agencies; drive GTM processes; leverage data and market insights; manage brand activations, paid media, events, and sponsorships tied to regional initiatives.

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels to drive demand and brand visibility.
•Develop and execute on-brand, commercially relevant marketing plans across omni-channel channels, aligning with regional initiatives and key accounts.
•Collaborate with cross-functional teams (creative, visual, media) and external agencies to deliver integrated campaigns and optimized performance.
•Support the Go-To-Market process and provide data-driven strategic recommendations using market insights.
•Coordinate with sales, merchandising, and marketing to craft campaigns that tell brand stories and drive sell-through.

Pay and Benefits

Perks:Health Insurance401kAnnual BonusBenefitsRemote WorkTravel Allowance

Key Requirements

•2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands
•Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis
•Hands-on experience working with major wholesale retailers and digital marketplaces, including Amazon
•Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell-through goals
•Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance

Experience:2-4 yearsApparelFootwearLifestyleRetail

Skills:PowerPointExcelCommunicationOrganization

Languages:English

Tech Stack:PowerPointExcelAmazon Ads

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn

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Puma

3 months ago

Marketing Manager Wholesale

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage marketing activation for PUMA initiatives within the Commercial Lifestyle & Alternative Specialty wholesale channels to drive demand and brand visibility.
•Develop and execute on-brand, commercially relevant marketing plans across omni-channel channels, aligning with regional initiatives and key accounts.
•Collaborate with cross-functional teams (creative, visual, media) and external agencies to deliver integrated campaigns and optimized performance.
•Support the Go-To-Market process and provide data-driven strategic recommendations using market insights.
•Coordinate with sales, merchandising, and marketing to craft campaigns that tell brand stories and drive sell-through.

Pay and Benefits

Perks:Health Insurance401kAnnual BonusBenefitsRemote WorkTravel Allowance

Key Requirements

•2-4 years of experience in marketing, eCommerce, retail media, or paid media, preferably within or with apparel, footwear, or lifestyle brands
•Proven experience planning, executing, or supporting digital and paid media programs, including campaign planning, activation, and performance analysis
•Hands-on experience working with major wholesale retailers and digital marketplaces, including Amazon
•Strong understanding of media planning concepts (reach, frequency, funnel strategy, KPIs) and how paid media supports commercial and sell-through goals
•Experience partnering with external agencies (media and/or Amazon Ads) to brief creative, align on strategy, and optimize campaign performance

Experience:2-4 yearsApparelFootwearLifestyleRetail

Skills:PowerPointExcelCommunicationOrganization

Languages:English

Tech Stack:PowerPointExcelAmazon Ads

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn