Vice President, Marketing Analytics – Content & Product Marketing

KKR
Boston
Workplace: HybridFull timeUSD 140,000 - 185,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Analytical thinking","Stakeholder management","Communication","Cross-functional influence"]

Serve as a senior analytics partner to Content Marketing and Product Marketing teams, translating performance data into insights that improve content effectiveness, product positioning, discoverability, audience engagement, and marketing investment decisions. Own content and product level performance analysis across digital experiences, webcasts, and campaigns, connect engagement to lead generation and pipeline outcomes, and deliver executive-ready dashboards and reporting supported by testing and optimization.

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KKR
KKR
1 day ago

Vice President, Marketing Analytics – Content & Product Marketing

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Last checked: 10 hours agoStatus: Live

Job Summary

Serve as a senior analytics partner to Content Marketing and Product Marketing teams, translating performance data into insights that improve content effectiveness, product positioning, discoverability, audience engagement, and marketing investment decisions. Own content and product level performance analysis across digital experiences, webcasts, and campaigns, connect engagement to lead generation and pipeline outcomes, and deliver executive-ready dashboards and reporting supported by testing and optimization.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Define performance frameworks, KPIs, and strategic recommendations for Content Marketing and Product Marketing aligned to business priorities.
  • •Own content and product performance analysis across thought leadership, webcasts, digital experiences, asset class themes, and product marketing initiatives.
  • •Connect content exposure and engagement to lead generation, sales engagement, opportunity progression, product interest, pipeline, and fundraising influence.
  • •Provide insights on thought leadership and webcast performance (registration, attendance, viewership, engagement, replay, and audience follow-up).
  • •Lead analytics for content testing and optimization, build dashboards and executive-ready recurring reporting, and mentor junior team members.

Pay and Benefits

Salary: USD 140,000 - 185,000 annually

Key Requirements

  • •10+ years of experience in marketing analytics, content analytics, digital analytics, product marketing analytics, or related analytics roles.
  • •Demonstrated experience serving as a senior analytics partner to Content Marketing, Product Marketing, Editorial, or asset class marketing teams.
  • •Deep experience measuring content performance across web, email, CRM/marketing automation, events/webcasts, social, paid media, and sales enablement platforms.
  • •Strong understanding of content strategy, audience engagement, SEO/keyword research, digital journeys, and conversion measurement.
  • •Experience building dashboards and executive reporting using tools such as Tableau, Power BI, and Looker, plus proficiency with SQL and analyzing CRM/marketing/digital platforms.
Experience:10+ yearsFinancial servicesInsuranceAsset managementB2B marketing
Education:Bachelor's
Skills:LeadershipAnalytical thinkingStakeholder managementCommunicationCross-functional influence
Languages:English
Tech Stack:TableauPower BILookerGoogle AnalyticsAdobe AnalyticsSalesforceMarketoSalesforce Marketing CloudSeismicSQLPythonSnowflakeAWS Redshift

Company Brief

KKR
Global investment firm providing alternative asset management and capital markets services across private equity, credit, real assets, and hedge funds, serving institutional and private clients worldwide.
Industry: Asset Management
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1976
WebsiteLinkedIn