Temp Lifecycle Marketing Manager

Headspace
United States
Workplace: RemoteTemporaryUSD 60 - 70 hourlyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Project management","Collaboration","Data-driven","Self-starter"]

Lead Braze lifecycle marketing initiatives, partnering with the Lifecycle team to execute campaigns like the monthly newsletter and support high-impact marketing and product launches. Own end-to-end campaign execution in Braze, designing A/B and multivariate experiments and delivering clear reporting to stakeholders. Collaborate with Analytics, Product, Engineering, and B2B Marketing Ops to support client launches, migrations, and ongoing reporting requests.

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FursaFursa
Headspace
Headspace
1 day ago

Temp Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Lead Braze lifecycle marketing initiatives, partnering with the Lifecycle team to execute campaigns like the monthly newsletter and support high-impact marketing and product launches. Own end-to-end campaign execution in Braze, designing A/B and multivariate experiments and delivering clear reporting to stakeholders. Collaborate with Analytics, Product, Engineering, and B2B Marketing Ops to support client launches, migrations, and ongoing reporting requests.
Location: United States
Workplace: Remote
Employment Type: Temporary
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive strategy and execution for core lifecycle marketing initiatives, including the monthly newsletter, in partnership with the Lifecycle team.
  • •Design, execute, and analyze A/B and multivariate experiments in Braze and deliver actionable reporting to internal stakeholders.
  • •Collaborate with Analytics, Product, and Engineering to address needs unique to lifecycle campaigns and initiatives.
  • •Partner with B2B Marketing Ops to support client launches and migrations for B2B audiences.
  • •Support ad-hoc campaign builds and reporting requests across the broader team.

Pay and Benefits

Salary: USD 60 - 70 hourly

Key Requirements

  • •3+ years of marketing or CRM operations experience, with hands-on execution across email, push, in-app modal, and SMS.
  • •Experience with Braze, with ownership of end-to-end campaign execution.
  • •Strong understanding of multi-channel best practices, deliverability, and data protection laws.
  • •Ability to run projects from start to finish, managing multiple priorities and resources.
  • •Data-driven approach with clean, accurate marketing campaign reporting.
Experience:3+ years
Skills:Project managementCollaborationData-drivenSelf-starter
Tech Stack:BrazeA/B testingMultivariate testingAmplitudeTableauLiquid LogicHTMLCSSEmailPushSMS

Company Brief

Headspace
Provides guided meditation, mindfulness, and mental health resources through a consumer app and employer-focused offerings to improve wellbeing, reduce stress, and support mental health at scale.
Industry: Mental Health
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Santa Monica, United States
Founded: 2010
WebsiteLinkedIn