Senior Director, Brand & Media (Based in Bangkok, Relocation Provided)

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 15+ yearsSkills: ["Leadership","Stakeholder management","Communication","Executive presence","Collaboration"]

Senior brand and media leader responsible for global branding strategy and multi-market media governance across Asia, leading AI-enabled marketing initiatives, measuring brand impact, and influencing cross-functional stakeholders up to the C-suite. Based in Bangkok with relocation support, this role builds scalable brand platforms, guides creative leadership, and drives commercial outcomes through data-driven experiments and strategic investments.

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FursaFursa
Agoda
Agoda
4 months ago

Senior Director, Brand & Media (Based in Bangkok, Relocation Provided)

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Last checked: 21 hours agoStatus: Live

Job Summary

Senior brand and media leader responsible for global branding strategy and multi-market media governance across Asia, leading AI-enabled marketing initiatives, measuring brand impact, and influencing cross-functional stakeholders up to the C-suite. Based in Bangkok with relocation support, this role builds scalable brand platforms, guides creative leadership, and drives commercial outcomes through data-driven experiments and strategic investments.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Manager level

Key Responsibilities

  • •Define and own global branding strategy; translate long-term ambitions into measurable priorities across markets aligned to commercial goals.
  • •Build brand platforms and creative leadership; develop scalable creative platforms and ensure culturally relevant, commercially grounded work.
  • •Own media governance; oversee multi-market brand media budgets, channel mix, and agency/platform partnerships with an always-on testing roadmap.
  • •Measure brand impact; manage brand health studies, prove commercial contribution, and design experiments to guide investment decisions.
  • •Lead cross-functional stakeholders; manage regional brand and media teams and articulate brand strategy to the C-suite.

Pay and Benefits

Perks:RelocationVisa Support

Key Requirements

  • •15+ years of overall brand leadership experience, with a minimum 10+ years in senior brand or agency roles, and a track record of developing and scaling long-term brand platforms in competitive markets.
  • •Deep Creative & Media expertise across Asia, overseeing multi-market campaigns and substantial media investments, with strong understanding of digital media ecosystems and testing frameworks.
  • •Commercial & Analytical rigor; ability to connect brand investment to business outcomes through data-driven tests, measuring incrementality and optimizing budget decisions.
  • •AI & Digital fluency; practical experience integrating AI into marketing workflows from localization and production to testing and decision-making.
  • •Executive influence and strategic clarity; experience presenting to C-suite and guiding long-term brand strategy with clear business rationale.
Experience:15+ yearsBrandingAsiaMarketingAdvertisingMedia
Skills:LeadershipStakeholder managementCommunicationExecutive presenceCollaboration
Languages:English
Tech Stack:AIData analyticsDigital marketing

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
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Glassdoor: 3.8
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