Demand Generation Manager

Gorgias
Toronto
Workplace: HybridFull timeUSD 99,892 - 110,407 annuallyFunction: Marketing & GrowthSkills: ["Campaign strategy","Conversion optimization","Independent execution","Cross-functional collaboration","Resilience"]

Own end-to-end demand generation for B2B ecommerce support: run paid search, paid social, and G2 campaigns; build email nurture programs; and translate product marketing positioning into shipped, multichannel campaigns. Drive landing page and form conversion optimization and manage lead-to-sales handoff. Establish demand math for pipeline and apply ABM using Demandbase/6sense (or equivalent), leveraging AI daily to streamline operations and feed a repeatable playbook.

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Gorgias
Gorgias
1 hour ago

Demand Generation Manager

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Last checked: 59 minutes agoStatus: Live

Job Summary

Own end-to-end demand generation for B2B ecommerce support: run paid search, paid social, and G2 campaigns; build email nurture programs; and translate product marketing positioning into shipped, multichannel campaigns. Drive landing page and form conversion optimization and manage lead-to-sales handoff. Establish demand math for pipeline and apply ABM using Demandbase/6sense (or equivalent), leveraging AI daily to streamline operations and feed a repeatable playbook.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Run paid media end to end across paid search, paid social, G2, and other paid programs.
  • •Build and maintain email nurture programs to move leads through the funnel to sales.
  • •Own campaign strategy and execution across channels by turning product marketing positioning into campaign-ready programs.
  • •Drive conversion optimization on landing pages and forms and partner with a web developer to improve conversion rates.
  • •Own lead-to-sales handoff, build demand math (pipeline targets and measurement), and apply ABM principles across programs.

Pay and Benefits

Salary: USD 99,892 - 110,407 annually
Equity and Bonus:Equity
Perks:Learning Budget

Key Requirements

  • •3–5+ years in demand gen, growth marketing, or digital marketing at B2B tech companies.
  • •Hands-on paid media experience across search and social, plus email marketing automation.
  • •Multichannel campaign experience running campaigns across channels and partnering with sales, content, and partner marketing teams.
  • •Strategic demand gen mindset for a zero-to-one environment where processes must be built.
  • •Comfort using AI tools daily and operating independently with resilience.
Experience:B2B techEcommerce supportMultichannel marketing
Skills:Campaign strategyConversion optimizationIndependent executionCross-functional collaborationResilience
Tech Stack:Paid searchPaid socialEmail nurtureABMDemandbase6senseHubSpotChatGPTClaude

Company Brief

Gorgias
Gorgias provides a conversational AI-powered customer support platform for ecommerce brands, centralizing email, chat, SMS and social support with automation to resolve tickets and drive revenue through support.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 3.2
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