Senior Product Marketing Manager

Hatch
United States
Workplace: RemoteFull timeUSD 106,000 - 198,000 annuallyFunction: Marketing & GrowthSkills: ["Competitive intelligence","Research","Positioning","Messaging","Cross-functional collaboration"]

Own go-to-market planning and execution for Hatch feature launches, translating competitive intelligence and customer needs into positioning, narratives, and persona-level messaging. Serve as the voice of the customer for product and engineering, shaping product development and adoption. Partner with Enablement, Sales, Account Management, Solution Engineers, and Growth to drive acquisition and revenue. Use research and win/loss data to build battle cards and sales talk tracks in a fast-growing AI SaaS environment.

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FursaFursa
Hatch
Hatch
2 months ago

Senior Product Marketing Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Own go-to-market planning and execution for Hatch feature launches, translating competitive intelligence and customer needs into positioning, narratives, and persona-level messaging. Serve as the voice of the customer for product and engineering, shaping product development and adoption. Partner with Enablement, Sales, Account Management, Solution Engineers, and Growth to drive acquisition and revenue. Use research and win/loss data to build battle cards and sales talk tracks in a fast-growing AI SaaS environment.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive GTM planning and execution for new Hatch feature launches in a competitive market.
  • •Maintain a deep understanding of competitive landscape, industry trends, and customer needs across key segments.
  • •Conduct market research to influence product development and serve as the voice of the customer for product and engineering teams.
  • •Develop differentiated narratives to drive net new customer acquisition and deepen product adoption.
  • •Partner with Enablement, Sales, Account Management, and Solution Engineers; use win/loss data to create battle cards and sales talk tracks.

Pay and Benefits

Salary: USD 106,000 - 198,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveParental LeaveRemote Work401kEquityWellness Stipend

Key Requirements

  • •5+ years of product marketing experience in a B2B company with ownership of positioning, messaging, and GTM execution.
  • •Strong competitive intelligence skills to turn market signals into strategic narratives that impact sales and product decisions.
  • •Working command of AI tools with experience applying them to achieve measurable results.
  • •Builder’s mindset to create structure in ambiguous environments and drive cross-functional outcomes.
  • •Experience in SaaS and Home Improvement/Home Services is a bonus.
Experience:SaaSB2BAI
Skills:Competitive intelligenceResearchPositioningMessagingCross-functional collaboration
Tech Stack:AISaaS

Company Brief

Hatch
Hatch builds an AI-driven product intelligence platform that helps product teams discover insights, prioritize features, and generate user-facing content by analyzing product usage, feedback, and data to accelerate product decision-making and roadmapping.
Industry: SaaS
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