Head of Brand

Firecrawl
San Francisco
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 4+ yearsSkills: []

Lead brand strategy for a developer-focused tool, owning positioning, voice, and omnichannel presence to build awareness and trust among a technical audience. Drive launch copy, social content, and competitive messaging, while collaborating closely with founders to align brand with product roadmap and GTM priorities.

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FursaFursa
Firecrawl
Firecrawl
3 months ago

Head of Brand

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead brand strategy for a developer-focused tool, owning positioning, voice, and omnichannel presence to build awareness and trust among a technical audience. Drive launch copy, social content, and competitive messaging, while collaborating closely with founders to align brand with product roadmap and GTM priorities.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Own Firecrawl's brand positioning end-to-end — from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations.
  • •Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience.
  • •Grow and manage our presence on Twitter/X and LinkedIn — not just posting, but building a community and a point of view.
  • •Run competitive analysis and translate it into messaging that differentiates us clearly — without marketing-speak.
  • •Partner directly with founders and product to align brand with roadmap and GTM priorities.

Pay and Benefits

Equity and Bonus:Equity
Perks:Parential LeaveWellness StipendLearning BudgetEquity

Key Requirements

  • •4+ years owning brand at a developer-facing or technical product company.
  • •Excellent writer with ability to produce launch copy, product announcements, website updates, and social posts for a technical audience.
  • •Proven organic growth experience, including improving search visibility and social reach for a technical product.
  • •Comfortable working directly with founders (no brand committee) and owning brand decisions end-to-end.
  • •Thinks about LLMs as a distribution channel and understands discoverability for AI tools.
Experience:4+ yearsDeveloper toolsInfrastructureAI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Firecrawl
example.com is an IANA-reserved domain maintained for use in documentation, examples, and testing. It is not an operating commercial company and exists solely to provide a stable, non-resolvable hostname for illustrative purposes.
Industry: Other
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