Senior Manager, Analytics & Marketing Insights

Hi Altitude Brands
California
Workplace: RemoteFull timeUSD 125,000 - 145,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Independent work","Prioritization","Data-driven decision-making","Turning analysis into recommendations"]

Own end-to-end analytics for the marketing funnel, leading MMM, MTA, incrementality testing, and executive reporting. Build and interpret churn, LTV, profitability, and sensitivity models to turn experimental results into clear go/no-go recommendations. Help evolve analytics infrastructure by migrating from Power BI to a new AI-augmented BI platform, defining data standards, and strengthening data quality and governance using BigQuery, SQL, and Python.

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Hi Altitude Brands
Hi Altitude Brands
3 days ago

Senior Manager, Analytics & Marketing Insights

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own end-to-end analytics for the marketing funnel, leading MMM, MTA, incrementality testing, and executive reporting. Build and interpret churn, LTV, profitability, and sensitivity models to turn experimental results into clear go/no-go recommendations. Help evolve analytics infrastructure by migrating from Power BI to a new AI-augmented BI platform, defining data standards, and strengthening data quality and governance using BigQuery, SQL, and Python.
Location: California
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead MMM, MTA, and incrementality testing across the marketing funnel.
  • •Analyze DTC channel performance and cross-channel halo effects using Northbeam or similar platforms.
  • •Build executive dashboards and translate multi-source data into actionable insights for marketing and leadership.
  • •Develop predictive models for churn, LTV, profitability, and sensitivity to inform long-term business decisions.
  • •Evaluate and migrate the analytics platform, including report migration, data source mapping, and establishing governance/metric standards.

Pay and Benefits

Salary: USD 125,000 - 145,000 annually
Perks:Paid LeaveHealth InsuranceDentalVisionLife InsuranceDisability401kRemote WorkLearning BudgetPet Insurance

Key Requirements

  • •7+ years in analytics or marketing analytics in a quantitative field.
  • •Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related.
  • •Deep expertise in subscription and DTC unit economics (CAC, ROAS, CPA, churn, LTV, AOV).
  • •Hands-on experience with MMM, MTA, and incrementality testing, including reconciling conflicting outputs.
  • •Expert SQL and strong Python skills for transformation, automation, and modeling, plus experience with A/B testing and causal inference.
Experience:DTCSubscriptionMarketing analyticsE-commerceAttribution
Education:Bachelor's in Statistics, Mathematics, Economics, Computer Science, or related field
Skills:CommunicationIndependent workPrioritizationData-driven decision-makingTurning analysis into recommendations
Tech Stack:BigQueryPower BISQLPythonNorthbeamTriple WhaleRockerboxDomoSigmaLookerTableauHightouchBrazeDbtAirflowETLA/B testingCausal inference

Company Brief

Hi Altitude Brands
Hi Altitude Brands is a consumer goods company that develops and markets branded lifestyle and wellness products, focusing on product innovation, branding, and distribution to retail and direct-to-consumer channels.
Industry: Consumer Goods
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