Manager_ Performance Marketing

Landmark Group
United Arab Emirates
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Independent working","Leadership","Agency management","Data-driven decision making","Coaching"]

Own paid revenue, customer acquisition, and media efficiency for Home Box across all paid channels, delivering KPIs like ROAS, CAC, conversion rate, and revenue. Plan, execute, and optimize performance campaigns on Google, Meta, TikTok, and other emerging paid platforms. Lead agency governance and reviews, build executive dashboards and tracking/attribution using GA4 and GTM, and collaborate with ecommerce, CRM, merchandising, and analytics teams to drive both ecommerce growth and store traffic.

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Landmark Group
Landmark Group
3 days ago

Manager_ Performance Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Own paid revenue, customer acquisition, and media efficiency for Home Box across all paid channels, delivering KPIs like ROAS, CAC, conversion rate, and revenue. Plan, execute, and optimize performance campaigns on Google, Meta, TikTok, and other emerging paid platforms. Lead agency governance and reviews, build executive dashboards and tracking/attribution using GA4 and GTM, and collaborate with ecommerce, CRM, merchandising, and analytics teams to drive both ecommerce growth and store traffic.
Location: United Arab Emirates
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own paid revenue, customer acquisition, and media efficiency, delivering KPIs including ROAS, CAC, conversion rate, and revenue.
  • •Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, and emerging paid channels.
  • •Continuously improve campaign structure, bidding, audiences, and creatives.
  • •Lead media agencies through clear governance, planning, optimization, and performance reviews.
  • •Develop executive dashboards and ensure accurate tracking and attribution using GA4, GTM, and reporting platforms.

Key Requirements

  • •Own paid revenue, customer acquisition, and media efficiency while delivering KPIs such as ROAS, CAC, conversion rate, and revenue.
  • •Plan, execute, and optimize Google, Meta, TikTok, and other paid channels, continuously improving campaign structure, bidding, audiences, and creatives.
  • •Manage media agencies through governance, planning, optimization, and performance reviews.
  • •Build dashboards and actionable insights using GA4, Google Tag Manager, and Looker Studio, ensuring accurate tracking and attribution.
  • •Demonstrate technical capabilities including Google Ads, Meta Ads, TikTok Ads; Google Merchant Center and product feed management; and Meta CAPI, pixels, and conversion tracking.
Experience:RetailEcommerce
Skills:Independent workingLeadershipAgency managementData-driven decision makingCoaching
Tech Stack:Google AdsMeta AdsTikTok AdsGA4Google Tag ManagerLooker StudioGoogle Merchant CenterProduct feed managementMeta CAPIPixelsConversion trackingAdvanced ExcelReporting platforms

Company Brief

Landmark Group
UAE-based retail and hospitality conglomerate operating multiple own and franchise brands (Centrepoint, Max, Home Centre, Babyshop, etc.) across the Middle East, South Asia and Africa with thousands of stores, large ecommerce operations and logistics capability.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Bootstrapped
Headquarters: Dubai, United Arab Emirates
Founded: 1973
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Glassdoor: 3.5
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