Smartsheet

1 month ago

Principal Product Marketing Manager — Vertical Industries

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead the development and execution of industry-specific value narratives, positioning, and sales-ready content for priority verticals (Life Sciences, Manufacturing, Healthcare). Own ICP/CAPDB, vertical market intelligence, and ROI-driven value models; collaborate across teams to align GTM, launches, and field enablement. Drive cross-functional adoption plans and ensure differentiated, quantified benefits are demonstrated to enterprise buyers.

Location: Bellevue

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead the team’s execution of the Smartsheet Value Strategy process for priority verticals and define the scope of positioning, buyer roles, KPIs, and competitor sets.
•Validate buyer value levers and map them to Smartsheet’s capabilities to demonstrate differentiated, quantified benefits.
•Build vertical Value Impact Models and define the problem Smartsheet owns within each industry, then develop cross-functional Adoption Plans and validate hypotheses through buyer sessions.
•Own ICP definitions and target account prioritization for each priority vertical, ensuring clear industry, company, buyer roles, KPIs, and use-case triggers.
•Develop and maintain industry-grounded intelligence, buyer journey maps, and TAM/SAM sizing by vertical to inform GTM and product roadmaps.

Pay and Benefits

Salary: USD 205,000 - 261,250 annually

Perks:Health Insurance401kParental LeaveRemote WorkLife InsurancePaid HolidaysVisionDental

Key Requirements

•10+ years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS, with at least 2 years managing or mentoring other marketers.
•Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals (Life Sciences, Healthcare, Manufacturing, Government, or Professional Services strongly preferred).
•Hands-on experience building industry-specific value propositions, ROI models, and use-case-level messaging grounded in buyer research.
•Strong instinct for competitive differentiation — able to identify where Smartsheet has a genuine right to win and sharpen positioning around that claim.
•Operational discipline to manage multiple vertical workstreams simultaneously and hold ICs accountable to quality, speed, and measurable impact.

Experience:10+ yearsB2b saasVertical marketingHealthcareManufacturingLife sciences

Education:Bachelor's

Skills:CommunicationLeadershipProblem-solvingStrategic thinkingCollaboration

Languages:English

Tech Stack:HighspotROI modelingData analysisCRMSalesforcePower BI

Company Brief

Smartsheet

Provides a cloud-based work management platform that enables teams to plan, track, automate, and report on work. Smartsheet combines spreadsheets, collaboration, and workflow automation to help organizations manage projects and processes at scale.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Bellevue, United States

Founded: 2005

Website LinkedIn

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Smartsheet

1 month ago

Principal Product Marketing Manager — Vertical Industries

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Bellevue

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead the team’s execution of the Smartsheet Value Strategy process for priority verticals and define the scope of positioning, buyer roles, KPIs, and competitor sets.
•Validate buyer value levers and map them to Smartsheet’s capabilities to demonstrate differentiated, quantified benefits.
•Build vertical Value Impact Models and define the problem Smartsheet owns within each industry, then develop cross-functional Adoption Plans and validate hypotheses through buyer sessions.
•Own ICP definitions and target account prioritization for each priority vertical, ensuring clear industry, company, buyer roles, KPIs, and use-case triggers.
•Develop and maintain industry-grounded intelligence, buyer journey maps, and TAM/SAM sizing by vertical to inform GTM and product roadmaps.

Pay and Benefits

Salary: USD 205,000 - 261,250 annually

Perks:Health Insurance401kParental LeaveRemote WorkLife InsurancePaid HolidaysVisionDental

Key Requirements

•10+ years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS, with at least 2 years managing or mentoring other marketers.
•Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals (Life Sciences, Healthcare, Manufacturing, Government, or Professional Services strongly preferred).
•Hands-on experience building industry-specific value propositions, ROI models, and use-case-level messaging grounded in buyer research.
•Strong instinct for competitive differentiation — able to identify where Smartsheet has a genuine right to win and sharpen positioning around that claim.
•Operational discipline to manage multiple vertical workstreams simultaneously and hold ICs accountable to quality, speed, and measurable impact.

Experience:10+ yearsB2b saasVertical marketingHealthcareManufacturingLife sciences

Education:Bachelor's

Skills:CommunicationLeadershipProblem-solvingStrategic thinkingCollaboration

Languages:English

Tech Stack:HighspotROI modelingData analysisCRMSalesforcePower BI

Company Brief

Smartsheet

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Bellevue, United States

Founded: 2005

Website LinkedIn