Brand Manager, UK

Yum! Brands
Surrey
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Collaboration","Communication","Negotiation","Strategic thinking","Data-driven","Project management"]

Strategic marketing leader responsible for delivering Taco Bell UK’s brand strategy, overseeing national campaigns, cross-functional collaboration, and partnership with agencies to drive footfall and brand awareness across retail restaurants in the UK.

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Yum! Brands
Yum! Brands
9 months ago

Brand Manager, UK

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Last checked: 3 hours agoStatus: Live

Job Summary

Strategic marketing leader responsible for delivering Taco Bell UK’s brand strategy, overseeing national campaigns, cross-functional collaboration, and partnership with agencies to drive footfall and brand awareness across retail restaurants in the UK.
Location: Surrey
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Be the strategic and commercial business owner to deliver a marketing strategy that super-charges our retail footfall to our restaurants and re-enforces consumer perception
  • •Lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time
  • •Have the opportunity to work on below and above-the-line campaigns, managing creative agency partners and influencing stakeholders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix
  • •Lead a cross functional squad across commercial finance, restaurant operations and food innovation to deliver the brand strategy
  • •Build strong relationships with Franchise partners to implement the brand strategy
  • •Identify the opportunities to grow revenue by driving relevance and distinctiveness to increase the awareness of the brand through a pipeline of core activations, limited time offers and value plays
  • •Leverage learnings and best practices from Taco Bell Global markets on key marketing initiatives
  • •Partner with the Digital Marketing Manager to ensure integration across all marketing online programs

Pay and Benefits

Perks:Hybrid WorkAnnual BonusPensionHealth InsuranceHoliday AllowanceWellness StipendDentalGym Membership

Key Requirements

  • •At least 5 years of professional non-internship marketing experience.
  • •You’ll have worked your way up the marketing ladder working in a QSR, retail, FMCG or food related industry, working on big brand building and commercial performance marketing initiatives and you will now ideally be looking to take that next step.
  • •Strong, relationship-focused leader with proven track record of inspiring and influencing cross-functional partners, internal and external stakeholders to deliver results and foster collaboration and alignment.
  • •Experience developing marketing strategies, building and executing marketing calendars across multiple and individual markets. Experience launching new products a plus.
  • •Experience effectively managing all aspects of creative process: brief writing, overseeing production and post-production (television and photoshoots), managing creative agencies, and responsibility for timeline and budgets.
  • •Data driven.
  • •Big picture thinker with ability to turn strategy into action.
  • •Flexible and eager to drive change.
  • •Collaborative. A team player who is accountable and flexible
  • •Thrives in fast-paced environment.
  • •Experience managing brands or projects, creating marketing/agency briefs, and developing sell-in decks.
  • •Consulting or strategy experience building business cases and creating proposals to take our franchisee partners with you on the journey.
  • •Restaurant or retail experience with an understanding of operational complexity
  • •Reputation for building strong partnerships across cross-functional and outside teams, and having solid negotiation skills.
Experience:5+ yearsMarketingBrand ManagementQSRFMCGRetailFood & Beverage
Skills:LeadershipCollaborationCommunicationNegotiationStrategic thinkingData-drivenProject management
Languages:English

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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