Head of Growth Marketing and Lifecycle (NYC or Berlin)

Leapsome
New York
Workplace: HybridFull timeUSD 180,000 - 200,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Communication","Problem-solving","Strategic thinking","Collaboration"]

Lead the AI-augmented growth engine to drive demand, pipeline, and customer expansion across North America and EMEA. Own GTM strategy, lifecycle programs, and collaboration with Sales, Product, and Customer Success, while mentoring a high-performance growth team to scale revenue for a fast-growing B2B SaaS company.

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Leapsome
Leapsome
4 months ago

Head of Growth Marketing and Lifecycle (NYC or Berlin)

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead the AI-augmented growth engine to drive demand, pipeline, and customer expansion across North America and EMEA. Own GTM strategy, lifecycle programs, and collaboration with Sales, Product, and Customer Success, while mentoring a high-performance growth team to scale revenue for a fast-growing B2B SaaS company.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Architect the AI-augmented Growth Engine by building automated, scalable growth loops across the tech stack to improve efficiency, velocity, and ROI
  • •Own the Revenue & Pipeline Mandate with accountability for SAOs and qualified pipeline and lead the high-stakes demand engine
  • •Design Market-Focused GTM strategies for SMB and Mid-Market segments to drive revenue and brand awareness
  • •Master the Full Buyer Journey by building lifecycle programs that unlock upsell opportunities and long-term platform adoption
  • •Partner with Sales, Product and Customer Success to align marketing initiatives with roadmap priorities and lead a high-performance team

Pay and Benefits

Salary: USD 180,000 - 200,000 annually
Perks:Health Insurance401kLearning BudgetCommuter BenefitsPaid LeaveParental LeaveLife InsuranceDisability Insurance

Key Requirements

  • •Must have significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
  • •Proven track record owning pipeline or revenue outcomes, not just lead generation
  • •Experience scaling full-funnel growth programs across paid, organic, website CRO, and lifecycle marketing
  • •Hands-on AI fluency and experience embedding AI tools into marketing workflows
  • •Experience managing multi-million marketing budgets
Experience:B2B SaaSGrowth marketingMarketing leadership
Skills:LeadershipCommunicationProblem-solvingStrategic thinkingCollaboration
Tech Stack:AIPredictive lead scoringAutomationCRMWebsite CRO

Company Brief

Leapsome
Provides an AI-powered people enablement platform combining HRIS, performance management, engagement surveys, OKRs, learning, and feedback to help organisations develop employees, improve manager adoption, and streamline people operations.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Berlin, Germany
Founded: 2016
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor