Citizens Bank

2 days ago

Martech Platform Data Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Define and orchestrate the data requirements that power Citizens’ marketing communications martech ecosystem. Partner with Marketing, Technology, Data & Analytics, and Customer Experience to ensure customer data is accurate, accessible, governed, and optimized for activation. Lead data strategy and governance for ingestion, enrichment, identity resolution, segmentation, and activation, while driving data quality standards and supporting modernization across marketing automation, customer decisioning, CRM, and communications tools.

Location: Columbus

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Define and maintain the martech and communications platform data strategy, roadmap, and governance routines aligned to business priorities.
•Translate marketing, decisioning, and customer engagement use cases into data requirements for ingestion, enrichment, identity, segmentation, and activation.
•Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
•Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
•Support platform data modernization and partner with Risk, Legal, Compliance, and data governance to ensure data use aligns with policies and regulatory expectations.

Key Requirements

•Bachelor’s degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or a related discipline (equivalent experience considered).
•8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
•Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms.
•Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts.
•Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly.

Experience:8+ yearsMarketing technologyCRMCustomer engagementFinancial servicesBanking

Education:Bachelor's

Skills:AgilityBuilding RelationshipsBusiness SavvyCritical ThinkingCustomer EmpowermentInnovationMotivating OthersTechnical Writing

Tech Stack:Pega Customer Decision HubZeta Marketing PlatformAdobe Journey OptimizerAdobe Journey Optimizer/CampaignSalesforce Marketing CloudSnowflakeAWSAzureGoogle CloudAPICRMCDPs

Company Brief

Citizens Bank

Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Providence, United States

Founded: 1828

Website

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Citizens Bank

2 days ago

Martech Platform Data Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Columbus

Workplace: Hybrid

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Define and maintain the martech and communications platform data strategy, roadmap, and governance routines aligned to business priorities.
•Translate marketing, decisioning, and customer engagement use cases into data requirements for ingestion, enrichment, identity, segmentation, and activation.
•Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
•Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
•Support platform data modernization and partner with Risk, Legal, Compliance, and data governance to ensure data use aligns with policies and regulatory expectations.

Key Requirements

•Bachelor’s degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or a related discipline (equivalent experience considered).
•8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
•Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms.
•Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts.
•Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly.

Experience:8+ yearsMarketing technologyCRMCustomer engagementFinancial servicesBanking

Education:Bachelor's

Skills:AgilityBuilding RelationshipsBusiness SavvyCritical ThinkingCustomer EmpowermentInnovationMotivating OthersTechnical Writing

Tech Stack:Pega Customer Decision HubZeta Marketing PlatformAdobe Journey OptimizerAdobe Journey Optimizer/CampaignSalesforce Marketing CloudSnowflakeAWSAzureGoogle CloudAPICRMCDPs

Company Brief

Citizens Bank

Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Providence, United States

Founded: 1828

Website