Martech Platform Data Lead

Citizens Bank
Columbus
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 8+ yearsEducation: bachelorsSkills: ["Agility","Building Relationships","Business Savvy","Critical Thinking","Customer Empowerment","Innovation","Motivating Others","Technical Writing"]

Define and orchestrate the data requirements that power Citizens’ marketing communications martech ecosystem. Partner with Marketing, Technology, Data & Analytics, and Customer Experience to ensure customer data is accurate, accessible, governed, and optimized for activation. Lead data strategy and governance for ingestion, enrichment, identity resolution, segmentation, and activation, while driving data quality standards and supporting modernization across marketing automation, customer decisioning, CRM, and communications tools.

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Citizens Bank
Citizens Bank
1 month ago

Martech Platform Data Lead

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Job Summary

Define and orchestrate the data requirements that power Citizens’ marketing communications martech ecosystem. Partner with Marketing, Technology, Data & Analytics, and Customer Experience to ensure customer data is accurate, accessible, governed, and optimized for activation. Lead data strategy and governance for ingestion, enrichment, identity resolution, segmentation, and activation, while driving data quality standards and supporting modernization across marketing automation, customer decisioning, CRM, and communications tools.
Location: Columbus
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Define and maintain the martech and communications platform data strategy, roadmap, and governance routines aligned to business priorities.
  • •Translate marketing, decisioning, and customer engagement use cases into data requirements for ingestion, enrichment, identity, segmentation, and activation.
  • •Partner with Technology Services and Enterprise Data & Analytics to shape data models, integrations, controls, monitoring, and remediation processes.
  • •Drive data quality, metadata, taxonomy, and attribute standards for customer communications, personalization, targeting, reporting, and campaign/decisioning execution.
  • •Support platform data modernization and partner with Risk, Legal, Compliance, and data governance to ensure data use aligns with policies and regulatory expectations.

Key Requirements

  • •Bachelor’s degree in Information Systems, Data Management, Marketing Technology, Analytics, Computer Science, or a related discipline (equivalent experience considered).
  • •8+ years of experience in customer data management, CRM, marketing technology, data strategy, or related roles.
  • •Experience defining business and technical data requirements for enterprise marketing, CRM, communications, or customer engagement platforms.
  • •Strong understanding of customer data architecture, governance, data quality, identity resolution, segmentation, integration patterns, and API/data movement concepts.
  • •Demonstrated ability to lead cross-functional initiatives, influence stakeholders, and communicate complex data topics clearly.
Experience:8+ yearsMarketing technologyCRMCustomer engagementFinancial servicesBanking
Education:Bachelor's
Skills:AgilityBuilding RelationshipsBusiness SavvyCritical ThinkingCustomer EmpowermentInnovationMotivating OthersTechnical Writing
Tech Stack:Pega Customer Decision HubZeta Marketing PlatformAdobe Journey OptimizerAdobe Journey Optimizer/CampaignSalesforce Marketing CloudSnowflakeAWSAzureGoogle CloudAPICRMCDPs

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website