Talent Attraction

U.S. Bancorp
Chennai
Workplace: OnsiteFull timeFunction: People, HR & TalentExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Cross-functional collaboration","Organizational skills","Analytical thinking","Adaptability"]

Localize and activate the global employment value proposition for the India market, aligning EVP messaging with the enterprise employment brand strategy. Lead employer branding, recruitment marketing, candidate experience, employee advocacy, employee recognition, and early careers initiatives to support U.S. Bancorp India’s talent pipeline. Conduct talent market research, design campaigns across channels like LinkedIn, Naukri, and Glassdoor, partner with HR and leadership, and measure success using engagement, hiring, retention, and campus metrics.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
U.S. Bancorp
U.S. Bancorp
4 hours ago

Talent Attraction

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Localize and activate the global employment value proposition for the India market, aligning EVP messaging with the enterprise employment brand strategy. Lead employer branding, recruitment marketing, candidate experience, employee advocacy, employee recognition, and early careers initiatives to support U.S. Bancorp India’s talent pipeline. Conduct talent market research, design campaigns across channels like LinkedIn, Naukri, and Glassdoor, partner with HR and leadership, and measure success using engagement, hiring, retention, and campus metrics.
Location: Chennai
Workplace: Onsite
Employment Type: Full time
Job Function: People, HR & Talent
Seniority: Mid level

Key Responsibilities

  • •Localize and activate the global EVP for the India market, adapting brand messages to resonate with local talent while staying consistent with the enterprise employment brand strategy.
  • •Conduct local talent market research and use insights to inform EVP messaging and content, leveraging focus groups, pulse surveys, and market data.
  • •Develop and execute employer branding and recruitment marketing strategies, including branded content, employee testimonials, and social media campaigns tailored to India talent channels.
  • •Partner with India leadership, HR, and communications teams to embed the EVP across the employee lifecycle, including recruitment marketing, onboarding, internal communications, and career development materials.
  • •Lead early careers/university talent attraction and employee recognition initiatives, and measure outcomes using engagement, hiring outcomes, retention trends, campus conversion, and recognition participation metrics.

Key Requirements

  • •Bachelor’s degree, or equivalent work experience.
  • •Five (5) or more years of related experience in employer branding, talent marketing, recruitment, HR communications, or program management with proven results.
  • •Experience in GCC setup, high-growth, or transformation environments, with ability to build and scale employer branding strategies.
  • •Demonstrated ability to localize global brand strategies while maintaining enterprise alignment.
  • •Strong analytical mindset to track and interpret hiring, engagement, and brand metrics to drive decisions.
Experience:5+ years
Education:Bachelor's
Skills:CommunicationCross-functional collaborationOrganizational skillsAnalytical thinkingAdaptability
Tech Stack:LinkedInNaukriGlassdoorWorkday reportingOutlookSharePointExcelWordPowerPoint

Company Brief

U.S. Bancorp
U.S. Bancorp is the parent company of U.S. Bank, providing consumer, business, and institutional banking services including lending, payments, treasury management, wealth management, and merchant solutions across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Minneapolis, United States
Founded: 1863
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor