Netflix

4 weeks ago

Manager, Film & Series Marketing - India

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead 360 end-to-end marketing campaigns for original films and series in India, from media strategy and planning through tactical execution, optimization, and performance analysis. Partner with Content, Marcomms, and creative/media agencies based in Mumbai to develop title positioning, briefs, assets, and multi-channel channel plans (digital, social, print, OOH, activations). Own budgeting, talent management, and cross-functional alignment to drive buzz and fandom.

Location: Mumbai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead end-to-end 360 launch marketing campaigns for original films and series, including strategy, media planning, execution, optimization, and performance analysis.
•Own creative strategy, title positioning, campaign architecture, briefs, and asset development/placements across AV, trailers, digital, social, print, OOH, and activations.
•Conceptualize and drive media strategy while responsibly managing multi-million dollar media budgets across paid and idea-first programs.
•Partner with creative and media agency partners to select the right placements, ad formats, and delivery approach for holistic title campaigns.
•Coordinate cross-functional alignment across Content, Brand, Social, Publicity, Comms, Product, Partnerships, and other teams to ensure strong campaign ownership.

Key Requirements

•12+ years of experience in entertainment marketing, network/studio marketing, global lifestyle/digital-first brands, or a creative agency (entertainment category preferred).
•Knowledge of media planning and strategy across multiple channels including print, television, OOH, social, and digital.
•Ability to apply marketing/media analytics to test and optimize campaigns.
•Ability to balance data-driven strategic thinking with breakthrough creative vision.
•Strong communication skills and the ability to manage multiple time-sensitive projects in a fast-paced environment.

Experience:12+ yearsEntertainment marketingEntertainmentDigital-first brandsGlobal lifestyle

Skills:Emotional IQIntellectual curiosityJudgmentDecision-makingStakeholder managementVerbal communicationWritten communication

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Netflix

4 weeks ago

Manager, Film & Series Marketing - India

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Mumbai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Lead end-to-end 360 launch marketing campaigns for original films and series, including strategy, media planning, execution, optimization, and performance analysis.
•Own creative strategy, title positioning, campaign architecture, briefs, and asset development/placements across AV, trailers, digital, social, print, OOH, and activations.
•Conceptualize and drive media strategy while responsibly managing multi-million dollar media budgets across paid and idea-first programs.
•Partner with creative and media agency partners to select the right placements, ad formats, and delivery approach for holistic title campaigns.
•Coordinate cross-functional alignment across Content, Brand, Social, Publicity, Comms, Product, Partnerships, and other teams to ensure strong campaign ownership.

Key Requirements

•12+ years of experience in entertainment marketing, network/studio marketing, global lifestyle/digital-first brands, or a creative agency (entertainment category preferred).
•Knowledge of media planning and strategy across multiple channels including print, television, OOH, social, and digital.
•Ability to apply marketing/media analytics to test and optimize campaigns.
•Ability to balance data-driven strategic thinking with breakthrough creative vision.
•Strong communication skills and the ability to manage multiple time-sensitive projects in a fast-paced environment.

Experience:12+ yearsEntertainment marketingEntertainmentDigital-first brandsGlobal lifestyle

Skills:Emotional IQIntellectual curiosityJudgmentDecision-makingStakeholder managementVerbal communicationWritten communication

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor