User Acquisition Specialist

Air Apps
Italy
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical","Communication","Strategic thinking","Collaboration"]

Lead multi-channel user acquisition campaigns to attract and retain users, leveraging data-driven insights to optimize spend, minimize cost per acquisition, and align growth with business goals. Collaborate with Product, Analytics, and Creative teams across channels like paid search, social, influencers, and referrals while evaluating ROI and performance metrics.

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FursaFursa
Air Apps
Air Apps
3 months ago

User Acquisition Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Lead multi-channel user acquisition campaigns to attract and retain users, leveraging data-driven insights to optimize spend, minimize cost per acquisition, and align growth with business goals. Collaborate with Product, Analytics, and Creative teams across channels like paid search, social, influencers, and referrals while evaluating ROI and performance metrics.
Location: Italy
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
  • •Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
  • •Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
  • •Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
  • •Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Pay and Benefits

Perks:Annual BonusHealth InsuranceLife InsuranceCommuter BenefitsMeal AllowancesPension FundAir ConferenceChildcareUrban SportsMeal Allowance

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
  • •Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
  • •Strong analytical, strategic thinking, and communication skills.
Experience:4+ yearsMarketingGrowthUser acquisition
Education:Bachelor's
Skills:AnalyticalCommunicationStrategic thinkingCollaboration
Tech Stack:Apple Search AdsGoogle AdsMeta AdsTikTok AdsGoogle AnalyticsAdjustAmplitudeA/B testing

Company Brief

Air Apps
Air Apps is an independent mobile apps studio building AI-powered consumer iOS apps and a subscription bundle (Air Apps One). They publish dozens of utility, productivity, and lifestyle apps with large download volumes and offices in Lisbon and San Francisco.
Industry: Digital Media
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Bootstrapped
Headquarters: San Francisco, United States
Founded: 2018
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