Head of Global Demand Generation

Mapbox
United States
Workplace: HybridFull timeUSD 179,350 - 242,650 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Data-driven strategy","Execution orientation","Marketing analytics","Cross-functional communication","Leadership"]

Lead Mapbox’s global demand generation engine to drive scalable, predictable revenue growth across SMB, mid-market, and enterprise segments. Own end-to-end multi-channel pipeline strategy (ABM, digital, events, email, partner co-marketing), optimize funnel conversion metrics from first touch to closed-won, and align closely with Sales, Revenue Ops, and Product Marketing. Guide the MarTech stack (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) and mentor a high-performing global team.

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Mapbox
Mapbox
1 day ago

Head of Global Demand Generation

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Job Summary

Lead Mapbox’s global demand generation engine to drive scalable, predictable revenue growth across SMB, mid-market, and enterprise segments. Own end-to-end multi-channel pipeline strategy (ABM, digital, events, email, partner co-marketing), optimize funnel conversion metrics from first touch to closed-won, and align closely with Sales, Revenue Ops, and Product Marketing. Guide the MarTech stack (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) and mentor a high-performing global team.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute the global demand generation strategy to meet and exceed pipeline and revenue targets across SMB, mid-market, and enterprise segments.
  • •Oversee end-to-end multi-channel demand generation campaigns including paid search/social, content syndication, events, webinars, email, and partner co-marketing.
  • •Build and scale an ABM program targeting high-value enterprise accounts in alignment with Sales leadership.
  • •Monitor, analyze, and optimize full-funnel performance metrics from initial touchpoint through MQL/SQL, opportunity creation, and closed-won deals.
  • •Lead the MarTech roadmap and operations (e.g., attribution, reporting, and automated lead management) and manage the global demand gen budget including agencies and vendors.

Pay and Benefits

Salary: USD 179,350 - 242,650 annually
Perks:Health InsuranceParental Leave401kPaid LeaveRemote WorkWellness Stipend

Key Requirements

  • •10+ years of B2B demand generation experience with 5+ years in a director or senior management role (SaaS or Tech preferred).
  • •Demonstrated success driving sourced and influenced pipeline across multi-region global markets.
  • •Deep hands-on and strategic expertise with MarTech stacks including CRM, ABM, attribution platforms, and web analytics.
  • •Expert in marketing analytics, attribution models, and performance KPIs such as CAC, LTV, conversion rates, and payback period.
  • •Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience).
Experience:10+ yearsB2BSaaSTechMarTechDemand generationABMPipeline generation
Education:Bachelor's in Marketing, Business, or related field
Skills:Data-driven strategyExecution orientationMarketing analyticsCross-functional communicationLeadership
Tech Stack:SalesforceHubSpotMarketo6senseDemandbaseGongMarTechCRMABMWeb analytics

Company Brief

Mapbox
Provides a location platform of maps, APIs, SDKs and data for developers and enterprises to build custom maps, navigation, and location-aware applications across mobile, web, logistics, and automotive use cases.
Industry: API Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Washington, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
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