Occidental Roofing

5 months ago

Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Marketing Manager responsible for building and leading Occidental Roofing’s growth and digital performance. Own SEO, SEM, paid media, content, analytics, CRM, and AI-driven marketing operations to drive inbound leads, pipeline, and revenue. Works directly with the CEO and reports on funnel performance, ROAS, CPL, CAC, and lead quality while enabling scalable growth through data-driven experimentation.

Location: Tucson

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build, execute, and continuously optimize SEO and SEM campaigns to generate qualified inbound leads.
•Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid media to drive measurable ROI.
•Deliver improvements in ROAS, CPL, CPA, CAC, and lead quality metrics through data-driven optimization.
•Implement and manage marketing technology and automation tools (CRM, analytics, email marketing, workflow automation).
•Create and repurpose content from internal teams to support brand and lead gen; manage social across platforms.

Travel: Low travel

Pay and Benefits

Salary: USD 90,000 - 120,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kPaid LeaveEquityRemote Work

Key Requirements

•4–6 years of digital marketing experience across SEO, SEM, paid media, and performance marketing.
•Proficiency with Google Analytics, Google Tag Manager, Google Search Console, Ads Manager, CRM platforms.
•Hands-on experience implementing marketing automation and AI tools into workflow.
•Strong analytical mindset with ability to translate data into revenue-driving actions.
•Ability to self-manage, prioritize, execute, and report outcomes without micromanagement.

Experience:4-6 yearsRoofingHome servicesConstruction

Skills:AnalyticalSelf-managementTime managementCommunication

Languages:English

Tech Stack:Google AnalyticsGoogle Tag ManagerGoogle Search ConsoleGoogle AdsFacebook AdsLinkedIn AdsCRMAIContent automationCanvaAdobe Creative SuiteVideo editing

Company Brief

Occidental Roofing

Local roofing contractor providing residential and commercial roofing services including repairs, replacements, inspections, and maintenance. Serves clients in Sonoma County and surrounding Northern California communities with experience in asphalt, metal, and specialty roofing systems.

Industry: Construction

Company Size: Small (11 to 50 employees)

Growth: Established Company

Funding: Bootstrapped

Headquarters: Occidental, United States

Website

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Occidental Roofing

5 months ago

Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Tucson

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Build, execute, and continuously optimize SEO and SEM campaigns to generate qualified inbound leads.
•Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid media to drive measurable ROI.
•Deliver improvements in ROAS, CPL, CPA, CAC, and lead quality metrics through data-driven optimization.
•Implement and manage marketing technology and automation tools (CRM, analytics, email marketing, workflow automation).
•Create and repurpose content from internal teams to support brand and lead gen; manage social across platforms.

Travel: Low travel

Pay and Benefits

Salary: USD 90,000 - 120,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kPaid LeaveEquityRemote Work

Key Requirements

•4–6 years of digital marketing experience across SEO, SEM, paid media, and performance marketing.
•Proficiency with Google Analytics, Google Tag Manager, Google Search Console, Ads Manager, CRM platforms.
•Hands-on experience implementing marketing automation and AI tools into workflow.
•Strong analytical mindset with ability to translate data into revenue-driving actions.
•Ability to self-manage, prioritize, execute, and report outcomes without micromanagement.

Experience:4-6 yearsRoofingHome servicesConstruction

Skills:AnalyticalSelf-managementTime managementCommunication

Languages:English

Tech Stack:Google AnalyticsGoogle Tag ManagerGoogle Search ConsoleGoogle AdsFacebook AdsLinkedIn AdsCRMAIContent automationCanvaAdobe Creative SuiteVideo editing

Company Brief

Occidental Roofing

Industry: Construction

Company Size: Small (11 to 50 employees)

Growth: Established Company

Funding: Bootstrapped

Headquarters: Occidental, United States

Website