DubClub

2 days ago

Lifecycle Marketing & CRM Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Own the lifecycle marketing and CRM strategy across creators and subscribers, from onboarding and activation to retention, cross-sell, referral, and reactivation. Build personalized journeys across email, push, SMS, and in-app messaging using behavioral segmentation and triggered campaigns. Partner with Product, Data, Engineering, and Creator Success to define lifecycle events and measurement, run A/B tests and cohort reporting, and optimize the CRM platform and deliverability.

Location: Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and own lifecycle marketing and CRM strategy across creators and subscribers.
•Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.
•Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.
•Develop behavioral segmentation and triggered campaigns based on customer activity and preferences.
•Optimize the CRM platform and campaign infrastructure, including deliverability and communication governance, and run experimentation plus ROI reporting.

Key Requirements

•6+ years of experience in lifecycle marketing, CRM, retention, customer growth, or a related function.
•Experience building or significantly improving lifecycle programs for a consumer subscription, marketplace, creator platform, sports, gaming, media, or e-commerce business.
•Track record improving activation, retention, renewal, reactivation, cross-sell, revenue, or customer lifetime value.
•Strong experience with behavioral segmentation, triggered campaigns, lifecycle journey design, and multi-channel communication.
•Experience using CRM/marketing automation platforms such as Braze, Iterable, Customer.io, HubSpot, or Salesforce Marketing Cloud (or similar tools).

Experience:6+ yearsConsumer subscriptionMarketplaceCreator platformSportsGamingMediaE-commerce

Skills:Analytical judgmentAnalytical skillsExperimentationCommunicationProject management

Tech Stack:BrazeIterableCustomer.ioHubSpotSalesforce Marketing CloudA/B testingSMSEmailPush notificationsIn-app messagingAIAutomationSQL

Company Brief

DubClub

DubClub operates a subscription-based platform connecting sports handicappers ('cappers') with fans, enabling creators to sell premium sports picks, community features, and real-time notifications to subscribers.

Industry: Influencer & Creator Economy

Company Size: Small (11 to 50 employees)

Growth: Early Stage Startup

Funding: Series A

Headquarters: Chicago, United States

Founded: 2021

Website LinkedIn Glassdoor

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DubClub

2 days ago

Lifecycle Marketing & CRM Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: Chicago

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop and own lifecycle marketing and CRM strategy across creators and subscribers.
•Build onboarding, activation, engagement, retention, cross-sell, referral, and reactivation programs.
•Create personalized customer journeys across email, push notifications, SMS, and in-app messaging.
•Develop behavioral segmentation and triggered campaigns based on customer activity and preferences.
•Optimize the CRM platform and campaign infrastructure, including deliverability and communication governance, and run experimentation plus ROI reporting.

Key Requirements

•6+ years of experience in lifecycle marketing, CRM, retention, customer growth, or a related function.
•Experience building or significantly improving lifecycle programs for a consumer subscription, marketplace, creator platform, sports, gaming, media, or e-commerce business.
•Track record improving activation, retention, renewal, reactivation, cross-sell, revenue, or customer lifetime value.
•Strong experience with behavioral segmentation, triggered campaigns, lifecycle journey design, and multi-channel communication.
•Experience using CRM/marketing automation platforms such as Braze, Iterable, Customer.io, HubSpot, or Salesforce Marketing Cloud (or similar tools).

Experience:6+ yearsConsumer subscriptionMarketplaceCreator platformSportsGamingMediaE-commerce

Skills:Analytical judgmentAnalytical skillsExperimentationCommunicationProject management

Tech Stack:BrazeIterableCustomer.ioHubSpotSalesforce Marketing CloudA/B testingSMSEmailPush notificationsIn-app messagingAIAutomationSQL

Company Brief

DubClub

Industry: Influencer & Creator Economy

Company Size: Small (11 to 50 employees)

Growth: Early Stage Startup

Funding: Series A

Headquarters: Chicago, United States

Founded: 2021

Website LinkedIn Glassdoor