Lead MarTech Engineer

Alo Yoga
United States
Full timeUSD 200,000 - 240,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Ownership","Leadership","Cross-functional communication","Data governance","Problem-solving"]

Design, build, and scale the martech technology powering Customer 360, lifecycle orchestration, and experimentation at Alo. You’ll operationalize customer data via a CDP and reverse ETL into activation platforms like Braze, define event-driven triggers and near real-time personalization, and partner with analytics to measure retention, engagement, and incrementality. You’ll also lead reliability, privacy governance (including Right to be Forgotten workflows), and deliverability during platform migrations.

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FursaFursa
Alo Yoga
Alo Yoga
14 hours ago

Lead MarTech Engineer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Design, build, and scale the martech technology powering Customer 360, lifecycle orchestration, and experimentation at Alo. You’ll operationalize customer data via a CDP and reverse ETL into activation platforms like Braze, define event-driven triggers and near real-time personalization, and partner with analytics to measure retention, engagement, and incrementality. You’ll also lead reliability, privacy governance (including Right to be Forgotten workflows), and deliverability during platform migrations.
Location: United States
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Own integration and data ingestion for retention, lifecycle, and loyalty programs, partnering with Engineering on core loyalty logic.
  • •Design cross-channel journeys using Braze and reusable triggers, templates, and journey patterns that scale across teams.
  • •Partner with Data Engineering to design and operationalize Customer 360, using reverse ETL to sync profiles, traits, and audiences into the CDP and Braze.
  • •Enable event-driven activation and near real-time personalization by defining lifecycle signals, behavioral triggers, and ensuring data quality and observability.
  • •Support experimentation and measurement (A/B testing, holdouts, incrementality) and establish tagging and campaign metadata standards for analytics and future AI readiness.

Pay and Benefits

Salary: USD 200,000 - 240,000 annually
Perks:Paid Leave

Key Requirements

  • •7+ years of experience in Martech, Marketing Operations, or Data Engineering with a senior-level ownership mindset.
  • •Strong experience with CDPs and reverse ETL tooling into activation platforms such as Braze (or similar).
  • •Event-driven data architectures for lifecycle signals, triggers, and near real-time personalization.
  • •Advanced SQL and cloud data warehouse experience, plus Liquid templating for personalization logic.
  • •Hands-on scripting experience (Python or JavaScript) and experience resolving identity and frequency capping conflicts across Email/SMS/Push vendors.
Experience:RetailECommerce
Skills:OwnershipLeadershipCross-functional communicationData governanceProblem-solving
Languages:English
Tech Stack:BrazeCDPReverse ETLSQLLiquidHTMLPythonJavaScriptEmailSMSPushSPFDKIMDMARCA/B testingHoldoutsIncrementality measurementRight to be ForgottenCustomer data modelingIdentity resolution

Company Brief

Alo Yoga
Designs and sells premium yoga-inspired apparel, activewear, and accessories direct-to-consumer and through retail partners. Known for stylish performance fabrics, lifestyle branding, and a strong digital and retail presence globally.
Industry: Fashion & Apparel
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Los Angeles, United States
Founded: 2007
WebsiteLinkedIn