Demand Generation Analyst - DEWALT

Stanley Black & Decker
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-5 yearsEducation: bachelorsSkills: ["Collaboration","Prioritization"]

Develop, execute, and analyze demand generation initiatives for DEWALT to drive sales growth, strengthen brand positioning, and improve conversion across commercial channels. Design and track aligned demand strategies, measure campaign and trade marketing performance, and identify growth opportunities using sales, market, consumer, and channel data. Collaborate with marketing, sales, e-commerce, trade marketing, and finance to deliver KPI reporting, monitor competitive activity, and generate actionable insights.

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Stanley Black & Decker
Stanley Black & Decker
3 days ago

Demand Generation Analyst - DEWALT

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Last checked: 9 hours agoStatus: Live

Job Summary

Develop, execute, and analyze demand generation initiatives for DEWALT to drive sales growth, strengthen brand positioning, and improve conversion across commercial channels. Design and track aligned demand strategies, measure campaign and trade marketing performance, and identify growth opportunities using sales, market, consumer, and channel data. Collaborate with marketing, sales, e-commerce, trade marketing, and finance to deliver KPI reporting, monitor competitive activity, and generate actionable insights.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design, coordinate, and track demand generation strategies aligned with DEWALT’s business goals.
  • •Analyze promotional campaign performance, commercial activations, digital initiatives, and trade marketing programs.
  • •Identify growth opportunities using sales data analysis, market trends, consumer behavior, and channel performance.
  • •Collaborate with marketing, sales, e-commerce, trade marketing, and finance to implement demand initiatives.
  • •Produce periodic KPI reports (leads, conversion, sell-out, campaign ROI, market share) and monitor promotional effectiveness, product launches, and competitor activity.

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, Business, Industrial Engineering, Economics, or a related field.
  • •2–5 years of experience in commercial analysis, demand generation, trade marketing, category management, or marketing analytics.
  • •Knowledge of commercial data analysis, marketing campaigns, and KPI tracking.
  • •Experience working cross-functionally and managing priorities in dynamic environments.
  • •Advanced Excel skills and desirable experience with Power BI, Tableau, SQL, or other data visualization tools.
Experience:2-5 yearsRetailB2BB2CTrade marketingConsumer
Education:Bachelor's
Skills:CollaborationPrioritization
Languages:English
Tech Stack:ExcelPower BITableauSQL

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website