Senior Director of Retail, APAC

Oura
Singapore
Workplace: RemoteFull timeSGD 239,000 - 282,000 annuallyFunction: Executive & General ManagementExperience: 12+ yearsSkills: ["Entrepreneurial thinking","Relationship-building","Negotiation","Communication","Analytical acumen"]

Own Oura’s APAC retail go-to-market strategy across Japan, South Korea, Australia, Southeast Asia, China, India, and more. Set the regional vision and annual operating plan, drive revenue, margin, and market share targets, and manage APAC P&L. Build and lead a culturally diverse commercial team from scratch while partnering with retail and channel operators to scale omnichannel brand experiences. Own budgets, forecasting, and partner negotiations across complex regulatory markets.

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FursaFursa
Oura
Oura
2 months ago

Senior Director of Retail, APAC

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Job Summary

Own Oura’s APAC retail go-to-market strategy across Japan, South Korea, Australia, Southeast Asia, China, India, and more. Set the regional vision and annual operating plan, drive revenue, margin, and market share targets, and manage APAC P&L. Build and lead a culturally diverse commercial team from scratch while partnering with retail and channel operators to scale omnichannel brand experiences. Own budgets, forecasting, and partner negotiations across complex regulatory markets.
Location: Singapore
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Define and own the APAC retail vision, strategy, and annual operating plan aligned with global sales, marketing, and product leadership.
  • •Lead APAC business planning cycles, owning regional P&L and delivering against revenue, margin, and market share targets.
  • •Drive revenue growth and profitability across all APAC channels, setting sales targets and KPIs and adjusting based on performance insights.
  • •Build and maintain strategic relationships with retail partners and channel operators, negotiating contracts, pricing, promotional calendars, and trading terms.
  • •Build and lead the APAC commercial team, including recruiting, developing, mentoring, and succession planning across the region.

Pay and Benefits

Salary: SGD 239,000 - 282,000 annually
Equity and Bonus:Equity

Key Requirements

  • •12+ years of progressive experience in retail sales, commercial, and account management, including 7+ years in senior leadership.
  • •Track record building and scaling commercial operations in APAC markets, with direct experience across at least three of ANZ, Japan, South Korea, Hong Kong, or Singapore (China valued).
  • •Deep familiarity with multiple distribution channels including direct retail, e-commerce, distributor/wholesale, specialty, and operator/carrier models.
  • •Ability to build teams from scratch, hire across cultures, and lead through ambiguity in fast-scaling environments.
  • •Strong P&L ownership experience driving revenue growth and operational efficiency at a regional level.
Experience:12+ yearsConsumer electronicsConsumer productsAPACOmnichannelRetailE-commerce
Skills:Entrepreneurial thinkingRelationship-buildingNegotiationCommunicationAnalytical acumen
Languages:EnglishMandarinJapaneseKorean

Company Brief

Oura
Designs and sells the Oura Ring, a wearable device that tracks sleep, activity, and physiological signals to provide personalized health, recovery, and readiness insights via a companion app and analytics platform.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: Oulu, Finland
Founded: 2013
WebsiteLinkedIn