Lead Marketing Engineer

Ripple
New York
Workplace: OnsiteFull timeUSD 200,000 - 250,000 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional leadership","Mentorship","System design","Translation of business goals","Technical excellence"]

Lead the technical vision for a marketing technology platform, building scalable, conversion-optimized experiences to accelerate global growth. Partner with Growth, Marketing Operations, and Data to deliver AI integrations, experimentation/personalization infrastructure, and robust analytics pipelines across tools like Segment, GA4, Marketo, and Salesforce. Advance a Next.js/Sanity/Vercel stack with intelligent workflows, modular CMS schemas, and performance/SEO optimizations, while mentoring engineers and setting engineering standards.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Ripple
Ripple
1 week ago

Lead Marketing Engineer

āœ“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead the technical vision for a marketing technology platform, building scalable, conversion-optimized experiences to accelerate global growth. Partner with Growth, Marketing Operations, and Data to deliver AI integrations, experimentation/personalization infrastructure, and robust analytics pipelines across tools like Segment, GA4, Marketo, and Salesforce. Advance a Next.js/Sanity/Vercel stack with intelligent workflows, modular CMS schemas, and performance/SEO optimizations, while mentoring engineers and setting engineering standards.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • ā€¢Develop and manage the technical plan for Rippleā€™s marketing web platform to scale for global growth, localization, and high traffic.
  • ā€¢Integrate AI and automate workflows by architecting and deploying LLM-powered tools and intelligent agents for the marketing team.
  • ā€¢Build experimentation and personalization infrastructure to enable complex A/B tests, targeted campaigns, and dynamic content delivery.
  • ā€¢Create and maintain data pipelines and integrations across the marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce) to improve tracking and attribution.
  • ā€¢Lead cross-functional initiatives end-to-end, mentor engineers, and enforce engineering guidelines, CI/CD optimizations, and architecture standards.

Pay and Benefits

Salary: USD 200,000 - 250,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceRetirementParental LeaveLearning BudgetMobile StipendWellness Stipend

Key Requirements

  • ā€¢8+ years of professional web development experience, including 2+ years at Staff/Lead/Principal level in marketing technology, growth engineering, or equivalent scale platforms.
  • ā€¢Deep expertise in modern JavaScript and React, with a strong focus on Next.js (App Router, Server Components) and headless architectures.
  • ā€¢Hands-on AI experience integrating LLMs (e.g., OpenAI, Anthropic) using frameworks like Vercel AI SDK or LangChain.
  • ā€¢Experience building experimentation frameworks and personalization engines for high-traffic websites.
  • ā€¢Hands-on headless CMS experience, especially Sanity (schema building, GROQ queries, custom inputs) to model flexible content for marketing teams.
Experience:Marketing technologyGrowth engineeringAIExperimentationPersonalizationHeadless CMS
Skills:Cross-functional leadershipMentorshipSystem designTranslation of business goalsTechnical excellence
Languages:English
Tech Stack:JavaScriptReactNext.jsApp RouterServer ComponentsHeadless architectureVercelSanityGROQVercel AI SDKLangChainOpenAIAnthropicOptimizelyVWOSegmentGA4MarketoSalesforceCI/CD

Company Brief

Ripple
Builds blockchain-based payment and liquidity infrastructure for financial institutions and enterprises. Its products support cross-border payments, crypto liquidity, and digital asset settlement.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn