Airwallex

5 months ago

Manager, Performance Marketing, Brandformance

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Lead brandformance initiatives marrying brand storytelling with data-driven performance to drive engagement, pipeline, and ROI. Own multi-channel campaigns, define brand-to-demand KPIs, and collaborate with Brand, Product Marketing, and Growth to optimize messaging, creative, and measurement from upper-funnel to down-funnel metrics (CAC, pipeline, LTV:CAC). Based in San Francisco, shaping the brand and performance mix for global growth.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels.
•Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, Linear TV and programmatic channels; manage campaign setup, pacing, and budget allocation.
•Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution.
•Build testing roadmaps for creative, targeting, and content sequencing to improve resonance and drive action.
•Partner with Brand, Product Marketing, and Growth to ensure messaging and media align to the customer journey.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually

Equity and Bonus:Equity

Key Requirements

•5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment.
•Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers — improving CAC and efficiency.
•Strong understanding of paid media ecosystems, incrementality measurement, brand lift, search lift, geoX experiments, and direct hands-on success with halo lift strategies.
•Excellent communication and stakeholder management skills across creative, marketing, and analytics functions.
•Bachelor’s degree in Data Science, Econometrics, Business Analytics.

Experience:5+ yearsB2B SaaSFintech

Education:Bachelor's

Skills:CommunicationStakeholder managementAnalyticalLeadershipTeam collaboration

Tech Stack:GA4LookerTableauSQLSalesforceMarketo

Company Brief

Airwallex

Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Airwallex

5 months ago

Manager, Performance Marketing, Brandformance

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels.
•Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, Linear TV and programmatic channels; manage campaign setup, pacing, and budget allocation.
•Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution.
•Build testing roadmaps for creative, targeting, and content sequencing to improve resonance and drive action.
•Partner with Brand, Product Marketing, and Growth to ensure messaging and media align to the customer journey.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually

Equity and Bonus:Equity

Key Requirements

•5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment.
•Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers — improving CAC and efficiency.
•Strong understanding of paid media ecosystems, incrementality measurement, brand lift, search lift, geoX experiments, and direct hands-on success with halo lift strategies.
•Excellent communication and stakeholder management skills across creative, marketing, and analytics functions.
•Bachelor’s degree in Data Science, Econometrics, Business Analytics.

Experience:5+ yearsB2B SaaSFintech

Education:Bachelor's

Skills:CommunicationStakeholder managementAnalyticalLeadershipTeam collaboration

Tech Stack:GA4LookerTableauSQLSalesforceMarketo

Company Brief

Airwallex

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor