Product Marketing Manager

Zendesk
California
Workplace: HybridFull timeUSD 153,000 - 229,000 annuallyFunction: Marketing & GrowthSkills: ["Storytelling","Cross-functional leadership","Data-driven mindset","Competitive research","Collaboration"]

Own the strategy, development, and execution of GTM launches for multi-product solutions and select industries. Build solution-level positioning, messaging, and narratives for target personas, creating collateral such as solution briefs, whitepapers, ROI calculators, pitch decks, and case studies. Partner with product and sales to translate capabilities into business-value solutions, lead sales enablement programs, conduct competitive research, and measure GTM performance to drive cross-sell, up-sell, and new pipeline.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Zendesk
Zendesk
2 days ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own the strategy, development, and execution of GTM launches for multi-product solutions and select industries. Build solution-level positioning, messaging, and narratives for target personas, creating collateral such as solution briefs, whitepapers, ROI calculators, pitch decks, and case studies. Partner with product and sales to translate capabilities into business-value solutions, lead sales enablement programs, conduct competitive research, and measure GTM performance to drive cross-sell, up-sell, and new pipeline.
Location: California
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead end-to-end GTM launches for multi-product solutions and select industries.
  • •Develop solution positioning, messaging frameworks, and persona-specific narrative arcs.
  • •Create solution marketing collateral including briefs, whitepapers, ROI calculators, pitch decks, and case studies.
  • •Partner with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
  • •Build sales enablement programs and measure/optimize GTM performance to drive cross-sell, up-sell, and pipeline growth.

Pay and Benefits

Salary: USD 153,000 - 229,000 annually

Key Requirements

  • •10+ years of B2B SaaS product marketing experience, including solution-centric or multi-product GTM strategy development and launches.
  • •Proven experience in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
  • •Proven ability to use advanced AI tools for daily work and key projects.
  • •Strong storytelling skills translating complex technical concepts into clear, value-driven business narratives.
  • •Experience in customer experience (CX), CRM, or enterprise helpdesk solution marketing and enterprise buying cycles/persona dynamics.
Experience:B2B SaaSSolutions marketingEnterpriseCXCRMEnterprise helpdesk
Skills:StorytellingCross-functional leadershipData-driven mindsetCompetitive researchCollaboration
Tech Stack:AI tools

Company Brief

Zendesk
Provides cloud-based customer service and engagement software, including help desk, ticketing, chat, and CRM tools that enable businesses to manage customer support, self-service, and omnichannel communication at scale.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Decacorn (USD 10B+)
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2007
Glassdoor
Glassdoor: 4.0
WebsiteLinkedInGlassdoor